Laurea in Promozione e gestione del turismo

Cohort courses

Year Course ID Course Teachers SSD Curriculum Site CFU
1 E0251 ANALISI E RAPPRESENTAZIONE DEI PAESAGGI CERUTTI Stefania M-GGR/02 All NOVARA 8
1 E0009 ANTROPOLOGIA CULTURALE PORPORATO Davide M-DEA/01 All NOVARA 8
1 EC0053 Diritto pubblico e privato GARDELLA Bianca, MAMELI Barbara, ROSSI Piercarlo IUS/09, IUS/01 All NOVARA 10
1 EC0037 ECONOMIA AZIENDALE INVERNIZZI Anna Chiara SECS-P/07 All NOVARA 10
1 E0072 FONDAMENTI DI GEOGRAFIA SPINELLI Gianfranco, FERRARIO Carla M-GGR/02 All NOVARA 8
1 E0250 INGLESE SINGER Steven Louis L-LIN/12 All NOVARA 6
1 EC0056 Statistica economica GOIA Aldo SECS-S/03 All NOVARA 6
2 EC0038 ECONOMIA POLITICA NOVARESE Marco, LOTITO Gianna SECS-P/01 All NOVARA 10
2 EC0039 GEOGRAFIA DEL TURISMO SPINELLI Gianfranco M-GGR/02 All NOVARA 8
2 E0263 GESTIONE D'IMPRESA E TECNICA TURISTICA FRAQUELLI Giovanni, CAPRIELLO Antonella SECS-P/08 All NOVARA 10
2 EC0057 Gestione informatica dei servizi turistici CANDIOTTO Roberto, MORELLI Chiara SECS-P/10 All NOVARA 6
2 E0092 MARKETING CAPRIELLO Antonella SECS-P/08 All NOVARA 6
2 EC0041 RAGIONERIA ALBERTINAZZI Gaudenzio, TRICERRI Daniela SECS-P/07 All NOVARA 10
2 E0248 SECONDA LINGUA STRANIERA - FRANCESE BIANDRATI Sarah L-LIN/04 All NOVARA 6
2 E0261 STORIA DELLE CIVILTA' ROSSO Claudio M-STO/02 All NOVARA 8
3 E0265 ANALISI DELLA QUALITA' AMBIENTALE DELL'ERA Barbara SECS-P/13 All NOVARA 8
3 E0264 DIRITTO COMMERCIALE E DEL TURISMO ROSSI Piercarlo, POLICARO Giuseppe Antonio, DI SARLI Maria IUS/04, IUS/02 All NOVARA 12
3 E0161 FINAL EXAM PROFIN_S All NOVARA 4
3 E0219 PROGRAMMAZIONE DI VIAGGI E ITINERARI TURISTICI FERRARIO Carla M-GGR/02 All NOVARA 6
3 E0317 STAGE NN All NOVARA 4
3 E0134 STORIA DELL'ARTE ROVEDA Luciana L-ART/02 All NOVARA 8
3 E0266 SVILUPPO E MARKETING DEI TERRITORI TURISTICI EMANUEL Cesare, CERUTTI Stefania M-GGR/02 All NOVARA 6
CourseANALISI E RAPPRESENTAZIONE DEI PAESAGGI
Course IDE0251
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCERUTTI Stefania
TeachersCERUTTI Stefania
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
Year on 4 years didactic roadmap1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade

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CourseANTROPOLOGIA CULTURALE
Course IDE0009
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderPORPORATO Davide
TeachersPORPORATO Davide
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-DEA/01 - DISCIPLINE DEMOETNOANTROPOLOGICHE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
Year on 4 years didactic roadmap1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade

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CourseDiritto pubblico e privato
Course IDEC0053
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderGARDELLA Bianca
CFU10
Course typeAttività formativa integrata
Course mandatorietyMandatory course
Year1
Year on 4 years didactic roadmap1
Year on 6 years didactic roadmap1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Modules
Course ID Course SSD Teachers
EC0054 Diritto Pubblico IUS/09 - ISTITUZIONI DI DIRITTO PUBBLICO MAMELI Barbara
EC0055 Diritto privato A IUS/01 - DIRITTO PRIVATO ROSSI Piercarlo

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CourseDiritto Pubblico
Course IDEC0054
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderMAMELI Barbara
TeachersMAMELI Barbara
CFU5
Teaching duration (hours)40
Individual study time 85
SSDIUS/09 - ISTITUZIONI DI DIRITTO PUBBLICO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
Grading typeFinal grade

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CourseDiritto privato A
Course IDEC0055
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
TeachersROSSI Piercarlo
CFU5
Teaching duration (hours)40
Individual study time 85
SSDIUS/01 - DIRITTO PRIVATO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
Grading typeFinal grade
Teaching languageItalian.
PrerequisitesNone

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CourseECONOMIA AZIENDALE
Course IDEC0037
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderINVERNIZZI Anna Chiara
TeachersINVERNIZZI Anna Chiara
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/07 - ECONOMIA AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
Year on 4 years didactic roadmap1
Year on 6 years didactic roadmap1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade

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CourseFONDAMENTI DI GEOGRAFIA
Course IDE0072
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSPINELLI Gianfranco
TeachersSPINELLI Gianfranco, FERRARIO Carla
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
Year on 4 years didactic roadmap1
Year on 6 years didactic roadmap1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade

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CourseINGLESE
Course IDE0250
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
CFU6
Teaching duration (hours)48
Individual study time 102
SSDL-LIN/12 - LINGUA E TRADUZIONE - LINGUA INGLESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodAnnuale
SiteNOVARA
Grading typeFinal grade
Sites and/or partitions
Cognomi A-K
Cognomi L-Z

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CourseINGLESE
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
Course typePartizione alfabetica AK-LZ
Year1
PartitionCognomi A-K
Course borrowed toECONOMIA AZIENDALE (1420) - E0250 INGLESE - NOVARA
GIURISPRUDENZA (1602) - GM052 LINGUA INGLESE I - NOVARA

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CourseINGLESE
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
Course typePartizione alfabetica AK-LZ
Year1
PartitionCognomi L-Z
Course borrowed toECONOMIA AZIENDALE (1420) - E0250 INGLESE - NOVARA

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CourseStatistica economica
Course IDEC0056
Academic Year2014/2015
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderGOIA Aldo
TeachersGOIA Aldo
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-S/03 - STATISTICA ECONOMICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade

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CourseECONOMIA POLITICA
Course IDEC0038
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderNOVARESE Marco
TeachersLOTITO Gianna, NOVARESE Marco
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/01 - ECONOMIA POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
Year on 4 years didactic roadmap2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractRationality and economics Consumers, workers and firms The State and the Market Different types of market structures Market failures Macroeconomics – the main concepts
Reference texts“Economia e Scienze Economiche”, handouts by M. Novarese (A.A. 2015/2016)” This material can be downloaded from the DIR web-site of the course.
Teaching targetsAim of the course is to make students: understand the difference between models and reality and the functioning of the scientific method in the social sciences; understand the main research streams in the contemporary economics debate; develop the ability to think using the main economic concepts (applying cost-benefit analysis to basic economic problems, understanding its meaning and limits; developing a critical approach to the economic problems); understand the debate on human motivations; understand the main idea on the functioning of markets, mainly from a microeconomic point of view.
PrerequisitesNone
Didattics MethodsStandard classroom teaching
Other informationsAttendance is recommended but not compulsory
Grading rulesThe exam is based on a computerized test and can be divided in two parts. Exercises and practice tests are available on DIR.
Full argumentsEconomic reasoning and the instruments of economic analysis The different approaches to economic science Consumption Firms, production and supply Markets: perfect competition, monopoly, monopolistic competition, oligopoly The markets of the factors of production: labour and capital The market and the state Market failures Economics of information The GDP The national accountancy Money Inflation Aggregate demand and supply Comparative advantage and international trade Employment and unemployment The economic cycle Economic growth
Course borrowed toGIURISPRUDENZA (1602) - GM044 ECONOMIA POLITICA - NOVARA

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CourseGEOGRAFIA DEL TURISMO
Course IDEC0039
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSPINELLI Gianfranco
TeachersSPINELLI Gianfranco
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThemes of economic, political, human geography.
Reference textsDuring the course the lecture notes will be distributed (available on Moodle). Recommended reading: J.M. Dewailly, E. Flament, Geografia del turismo e delle attività ricreative, Bologna; CLUEB, 1996 M. Casari, Turismo e geografia. Elementi per un approccio sistemico sostenibile, Milano, Hoepli, 2008.
Teaching targetsThe course introduces the fundamentals of general geography of tourism and leisure, developing the issues related to the analysis of tourism supply (locations, destinations, districts, product planning), demand (tourists behavior, images, representations, marketing) and international tourist flows (macro-regions, transport). Provides tools for analyzing geo-strategies in the tourism industry (international organizations, hotel industry, transport companies, tour operators) and the relationships between tourism, natural environment, cultural heritage and landscape. It also provides the basic knowledge of the regional geography of tourism and the spatial organization of tourist sites. Finally provides methods for the analysis of tourism markets and the behavior of tourism supplier.
PrerequisitesNone
Didattics MethodsLectures, exercises; group work and discussions on market analysis and location strategies.
Other informationsFurther information is available on the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesWritten exam based on structured test (knowledge) and compositions (analytical skills).
Full argumentsTheoretical framework and conceptual definitions, scenarios in modern tourism. Sources and statistical data for the study of tourism. Historical development of tourism. Tourist regions of the world and the main flow. The analysis of international tourism demand. Tourism in the BRIC countries. The tourism resources: natural, cultural, artificial. Accessibility: the role of transport in tourism development. The construction of tourist images. The location strategies of tour operators. Planned and spontaneous forms of tourism development. Spatial patterns of tourism development (Miossec model, life cycle model). Tourism and sustainability: the impact of tourism on the environment, economic structure and social structure. New trends and future scenarios of tourism.

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CourseGESTIONE D'IMPRESA E TECNICA TURISTICA
Course IDE0263
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFRAQUELLI Giovanni
TeachersFRAQUELLI Giovanni, CAPRIELLO Antonella
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
Year on 4 years didactic roadmap2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
Reference textsFirst part: Fraquelli G., Impresa, mercato e gestione del valore, Utet, 2006, Cap. 1, 2, 4. The texts are available in the library. Fraquelli G., Ragazzi E., Economia Manageriale. Problemi e casi pratici, Utet, 2001, capitoli: I e II. The texts are available in the library. The program includes all the teaching material (slides, exercises, eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/ Second part: Materials can be found in the web page of the course at the URL: https://eco.dir.unipmn.it
Teaching targetsFirst part: The management of tourism companies requires a decisional process able to integrate Accounting methodologies and Managerial Economics models with the knowledge of the activities that characterize firms providing a wide range of services. In view of this aim, the course examines the basic elements for the definition of firms policy for strategic design in specific market areas, with a particular focus on operating activities and on costs advantages. Second part: With a focus on hospitality industry and tourism sectors the course aims to transfer innovative methodologies to analyse the critical issues in these sectors. The teaching activity concerns the following units: a. the first unit relates to the diversification processes and strategies in the hospitality sector and to understand crisis management; b. the second unit aims to create innovative competences to market and manage tourism and cultural products.
PrerequisitesFirst part: Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles. Second part: Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
Didattics MethodsFirst part: Frontal lectures and exercises Second part: Lectures and guided discussions based on business cases.
Grading rulesFirst part: The exam is written. Oral examination is optional and is allowed only after having passed the written exam. Second part: Written exam.
Full argumentsFirst part: - What is a firm? - Relation between production value and remuneration of production factors - The firm as a productive unit: input, output, real and financial aspects - Concept of profit (and value creation) - Distribution of information and incentive mechanisms - Fundamentals of competitive strategy - Value creation and competitive advantage - Competitive strategy and value creation - Competitive strategy and value creation in tourism firms - Degree of operating leverage - Contribution margin and decision analysis - Make or buy decisions - Costs and optimization costs of operating activities in firms Second part: FIRST UNIT – HOSPITALITY MANAGEMENT Diversification processes and sector development Property assets Hotel groups Transport sector Crisis management SECOND UNIT – TOURISM MARKETING AND MANAGEMENT Marketing, tourist destinations e new media Event management and cultural events Tourism products

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CourseGestione informatica dei servizi turistici
Course IDEC0057
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCANDIOTTO Roberto
TeachersCANDIOTTO Roberto, MORELLI Chiara
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-P/10 - ORGANIZZAZIONE AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
Year on 4 years didactic roadmap2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractOrganizations in tourism sector Information systems and tourism: challenges and opportunities Human resource policies in tourism sector
Reference textsDesinano P. “Imprese Turistiche, Informatica e Vantaggio Competitivo”, Franco Angeli, 2006 This book is available in the library Varra L. Elementi di progettazione, processi e modelli organizzativi nelle imprese turistiche”, FrancoAngeli, 2008 This book is available in the library Further information can be found in the web page of the course at the URL: https://eco.dir.unipmn.it/
Teaching targetsThe course aims at introducing the student to the general framework of the tourism organization. To achieve such goals, the teaching activity will be structured around three macro-areas. Firstly, the concept of tourism organization will be analysed, highlighting how the organization theory may support the analysis of the tourism activities. Secondly, the course will focus on the analysis of the relationships between information and communication technology and organization, in order to explain how the innovation in the ICT field impacts on the organization of tourism enterprises. The final section of the course will be devoted to human resource management in the tourism sector.
PrerequisitesStudents can effectively attend lessons with an appropriate knowledge of Business Administration principles.
Didattics MethodsDifferent teaching tools will be used: a) traditional lessons in class; b) case studies, where the theories are presented in real business situations; c) guest speakers. The course is interactive and may involve carrying out simulations, guest speakers, real case studies discussions and group assignments
Other informationsCourse attendance is facultative
Grading rulesWritten test
Full argumentsDefinition of tourism organization Industrial organization and market structure in tourism Tourism management Fundamentals of organization structure Organizations in tourism sector Information systems ICT and Tourism: challenges and opportunities Human resource policies Human resource policies in tourism sector

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CourseMARKETING
Course IDE0092
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCAPRIELLO Antonella
TeachersCAPRIELLO Antonella
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractFirst Part – Marketing and Economics Secondo Part – Strategic Marketing Third Part – Operational Marketing
Reference textsLambin, J.J. (2012). Marketing strategico e operativo. Market –driven management. Milano: McGraw-Hill,6a ed.
Teaching targetsThe course aims to supply knowledge and practical skills to analyse and solve problems related to strategic marketing and operational decisions. The perspective is market oriented and directed to overcome the traditional concept of marketing based on 4P (Product, Place, Price, Promotion). The teaching activity will be focused on Business to Consumer (B2C) and Business to Business (B2B) Markets in an international perspective to evaluate marketing decisions.
PrerequisitesStudents can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
Didattics MethodsLectures and guided discussions based on business cases.
Full argumentsPart I – Marketing and Economics Marketing and Entrepreneurship Marketing – driven management and environment Consumer behavior Part II – Strategic Marketing Marketing: segmentation and market analysis Part III – Operational Marketing Communication and Marketing Campaigns Customer Relationship Marketing and Internet Marketing
Course borrowed fromECONOMIA AZIENDALE (1420) - E0092 MARKETING - NOVARA

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CourseRAGIONERIA
Course IDEC0041
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderALBERTINAZZI Gaudenzio
TeachersALBERTINAZZI Gaudenzio, TRICERRI Daniela
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/07 - ECONOMIA AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThe course explores the economic and business concepts and develops relevant construction methodologies, reading and interpretation of financial statements.
Reference texts- G. FRATTINI, Contabilità e Bilancio Volume 2 Il bilancio pubblico, Giuffrè Editore, 2011. - A cura di G. FRATTINI, Contabilità e Bilancio Volume 3 Eserciziario, Giuffrè Editore, 2011. For a more comprehensive study of civil law, accounting standards and tax legislation, may be useful to consult: - R. BAUER, “Codice civile e leggi tributarie”, Paramond, Milano, latest edition. - National accounting standards: documents issued by OIC.
Teaching targetsAim of the course is to provide students the skills necessary to elaborate economic and business concepts and develop relevant construction methodologies, reading and interpretation of financial statements.
PrerequisitesThe grade can be registered only after passing the examination of Business Administration.
Didattics MethodsThe course includes a total commitment of 80 classroom hours (frontal lectures and exercises), equivalent to 10 credits.
Other informationsThe attendance is optional.
Grading rulesThe examination can be done by two ways: - Partial exams. The student who attended the lectures of the course has the opportunity to do two partial exams. The student can access the second partial exam only if he has passed the first test with a mark of at least 18/30. - General exam. The student who fails one of the two intermediate exams or who chooses the general examination, must pass a written test, concerning the full course program. Student who pass the written examination with a mark of at least 18/30 will have access to the oral test, subject to revocation, in one of appeals of the same session which supported the written examination.
Full argumentsAim of the course is to provide students the skills necessary to elaborate the following subjects: - consolidation of methodological expertise acquired during the course of Business Administration (considered a prerequisite) for the detection of accounting processes; - preparation of financial statements in accordance with economic logic; - development of good evaluation capacity of balance sheet items in accordance with economic principles, the legal framework and tax laws; - determining taxable income and taxes; - preparation of cash flow statement; - analysis of the economic and financial situation through the interpretation of financial ratios.

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CourseSECONDA LINGUA STRANIERA - FRANCESE
Course IDE0248
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderBIANDRATI Sarah
TeachersBIANDRATI Sarah
CFU6
Teaching duration (hours)48
Individual study time 102
SSDL-LIN/04 - LINGUA E TRADUZIONE - LINGUA FRANCESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryF - Stage e altre attività formative
Year2
Year on 4 years didactic roadmap2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian and French
Abstract• Basic and intermediate French grammar, phonetics, daily vocabulary and tourist vocabulary. French as a specific language, samples of professional letters.
Reference texts• G. Vietri, Fiches de grammaire, Torino, Edisco, 2000 (first step) M.T. Bramucci, P. Pristipino, S. Simonelli, Le nouveau Transvoyages, Torino, Sei, 2002 (second step). It is useful to have the books before the lessons start
Teaching targetsBasic and Intermediate French Linguistic, functional and communicative elements for daily and professional interactions
PrerequisitesLessons are for “faux débutants” (at least 3 years in French language studies). Absolute beginners are required to start individual studies to be able to undestand the subjects in class lessons. Students with DELF (Diplôme d’études en langue française) level B1 or advanced are not required to pass the grammar exam. Attendance is not required, but ti is strictly suggested, especially for absolute beginners.
Didattics MethodsLessons will be divided in two steps: phonetic, morphologic and syntactical knowledges (with exercises) and tourist French language (letters, guidebooks, hotels, villages).
Other informationsDislexyc students are kindly required to contact the teacher for exam forms (law 107/10 on 12/07/2011)
Grading rulesGrammar text (1 hour, with vocabulary) and letter writing (1 hour with vocabulary). Exams must start and end in the same session (winter, summer, autumn)
Full arguments• Basic verbs: 'être and avoir' (to be and to have) and the verb endings in the present tense. Frequent verbs such as 'manger, marcher, regarder, téléphoner, écouter , travailler and the conjugation in the present tense; Definite and indefinite articles 'le, la, les' ( the) 'un, une, des';. Partitive article 'du, de la, des'; Possessive adjectives 'mon, ma, mes'; Masculine and feminine nouns; Plural of nouns; Interrogative and negative forms. Key words to ask questions:'Qui, où,, quand, comment'; Comparatives; 'Plus grand, que / moins riche que'; Opposites and frequencies; 'Toujours, jamais, souvent '; Irregular verbs in the present tense 'prendre, aller, venir' Modal verbs: 'vouloir, pouvoir, devoir; savoir' with conjugations in the present tense. Present tense of verbs ending in 'ir' and 're'. Pronouns for direct and indirect object such as 'lui' and 'leur'. More key questions words: 'pourquoi, parce que, avec qui, depuis quand'; Introduction to passé composé (Past tense). Regular, irregular and motions verbs (aller, venir, monter, arriver) in the past tense. Adjectives and their agreement; More comparatives: Meilleur que / mieux que; More opposites and frequencies: autant que (as well as), quelquefois. Past tense of modal verbs; Immediate future: 'Je vais prendre' Revision of the present and introduction of the past tense for the reflexive verbs; Relative clauses: 'Une ville qui est en Alsace / Une ville que j'aime'; Complete review of the past tense; More indirect pronouns such as 'eux' (them); Introduction of ' en', 'J'en ai' and 'y', j'y vais. Practice of all pronouns mixed up with past tense; 'Ne.plus' ; Introduction to the future tense. Practise of regular future tense. Perfect tense with to have, to be and with reflective verbs (Se lever, s'occuper de.); direct and Indirect pronouns (him, her, them / to him, to her, to them); "y" pronoun; comparatives (more than, less than); should/could/would like; imperative; recent past and near future (venir de +infinitif / aller +inf.); adjectives to express emotions; expressions of time Imperfect; relative pronouns (qui, que, dont); future tense (will); adverbs; impersonal verbs (falloir, pleuvoir.); conditional (would); can/want/must/fancy; complex interrogatives (depuis quand, avec qui, pour quel.); adjectives Consolidation of imperfect vs perfect tense; consolidation of imperative, future and conditional; superlatives; "si" clause (if); introducing the pluperfect (if I had done .) + conditional perfect (I would have done .) Introduction to tourism planning; letters (asking information.); destinations; planning practice; work placements; tourism and events; conferences and events planning; different kinds of tourism

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CourseSTORIA DELLE CIVILTA'
Course IDE0261
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSO Claudio
TeachersROSSO Claudio
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-STO/02 - STORIA MODERNA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractA general survey of historical evolution from prehistory to the 19th century, emphasizing the major turning points in economic, social, political and cultural history. Partcular focus will be placed on the history of Eastern Piedmont.
Reference textsStudents can prepare for the examination by studying a good history textbook for secondary schools. They can usefully read Andrea Zannini, Storia minima d'Europa. Dal neolitico a oggi, Il Mulino, Bologna 2015.
Teaching targetsStudents will be trained to contextualize in space and in time the cultural heritage of which they will be expected to professionally take care, and to evaluate and communicate its historical features.
PrerequisitesNone
Didattics MethodsFrontal lectures with the aid of teaching materials available online on Dir area.
Grading rulesMultiple choice test. A first test session will be held after the first half of the course.
Full argumentsHistory, history writing, cultural heritage, tourism. Prehistory. Neolitic Near Eastern civilizations. Greek civilization and its heritage. Roman civilization and its heritage. Late Antiquity and Early Middle Ages. The birth of Europe. European feudal and urban civilization in High Middle Ages. Transition from Middle Ages to Early Modern times. Early Modern times. Eighteenth century revolutions. Nineteenth century.

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CourseANALISI DELLA QUALITA' AMBIENTALE
Course IDE0265
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderDELL'ERA Barbara
TeachersDELL'ERA Barbara
CFU8
Teaching duration (hours)64
Individual study time 136
SSDSECS-P/13 - SCIENZE MERCEOLOGICHE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap5
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractQuality and environment Ecosystems Environmental impact analysis Sustainable development Evolution in environmental policy Tools for sustainability Integrated product policy Life cycle evaluation of product and service Environmental labels for product and services The environmental management systems Tourism industry and environmental impact
Reference textsPolitiche per l’ambiente – Dalla natura al territorio, M. Bagliani, E. Dansero, UTET, Torino, 2011 The book is available in the library Material supplied during the lessons and available at: https://eco.dir.unipmn.it/
Teaching targetsLectures, on-line supports
PrerequisitesNone
Didattics MethodsThe course aims to the acquisition of specific skills in environmental sustainability, to understand the links between economic development and natural environment, through in-depth study of ecosystems. The course also aims to provide students with the tools for analysis and environmental protection, addressed to the development of environmental management systems in organizations, with particular focus on tourism industry
Grading rulesThe exam consists of a written test to verify the understanding of the topics covered in the lectures. The student is requested to answer four proposed issues (7 points each), and to present a study on one of the topics covered during the lectures (5 points).
Full argumentsComposition, characteristics and dynamics of the environment - energetic and biogeochemical cycles of ecosystems. Environmental resources. Artificial ecosystems. Environmental deteriorations – Main types of pollution. Environmental quality evaluation index. The evolution of the environment / development relationship. The international conference on climate change European environmental policy The environmental labels for the tourism sector and the implementation of environmental management for a proactive management policy.

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CourseDIRITTO COMMERCIALE E DEL TURISMO
Course IDE0264
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
CFU12
Course typeAttività formativa integrata
Course mandatorietyMandatory course
Year3
Year on 4 years didactic roadmap3
Year on 6 years didactic roadmap5
PeriodAnnuale
SiteNOVARA
Grading typeFinal grade
Modules
Course ID Course SSD Teachers
E0019 COMMERCIAL LAW IUS/04 - DIRITTO COMMERCIALE POLICARO Giuseppe Antonio, DI SARLI Maria
E0318 DIRITTO DEL TURISMO IUS/02 - DIRITTO PRIVATO COMPARATO ROSSI Piercarlo

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CourseCOMMERCIAL LAW
Course IDE0019
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderPOLICARO Giuseppe Antonio
TeachersPOLICARO Giuseppe Antonio, DI SARLI Maria
CFU8
Teaching duration (hours)64
Individual study time 136
SSDIUS/04 - DIRITTO COMMERCIALE
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3

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CourseDIRITTO DEL TURISMO
Course IDE0318
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
TeachersROSSI Piercarlo
CFU4
Teaching duration (hours)32
Individual study time 68
SSDIUS/02 - DIRITTO PRIVATO COMPARATO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3
Teaching languageItalian
AbstractThe course is about transnational public and private tourism law, with a special focus on Italian and European law.
Reference textsFor attendants, lecture notes and materials provided during the lessons For non attendants, R. Santagata, Diritto del turismo, UTET, 2012. This book is available in the library
Teaching targetsThe final goal is to achieve a good confidence on tourism law and its theoretical instruments in order to cope with economical activities related to tourism.
PrerequisitesNone.
Didattics MethodsLectures, analysis of case law and exercises of cases.
Grading rulesOral examination
Full arguments1. The sources of tourism law 2. The role of regulators 3. The regulatory and legal framework of tourism activities at the national and transnational level. 4. Tourism enterprises and business activities 5. Tourism contract law 6. Tourism operators and intermediaries: regulation and liability 7- Tourism professionals and the European Union

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CourseFINAL EXAM
Course IDE0161
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
CFU4
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryE - Prova finale e lingua straniera
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap6
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal judgment

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CoursePROGRAMMAZIONE DI VIAGGI E ITINERARI TURISTICI
Course IDE0219
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFERRARIO Carla
TeachersFERRARIO Carla
CFU6
Teaching duration (hours)48
Individual study time 102
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap5
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractOrganizing and planning trips and itineraries. Analysis of tourist destinations. Geography of tourism and transport. Topic of cartography.
Reference textsThe teaching material (slides end eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/ • Bagnoli L. “Manuale di Geografia del Turismo. Dal Grand Tour ai Sistemi turistici”, UTET Università, Novara, 20013 - cap. 2-3-4 • Ferrario C. “L’autenticità dell’esperienza del viaggio dal pellegrinaggio al turismo religioso”, in Ambiente Società e Territorio, vol. 4-5, anno 2010 The student can choose one of these articles: • Guala C., Per una tipologia dei mega eventi, Bollettino della Società Geografica Italiana, serie XII, volume VII, 4, 2002 • Dansero E., I “luoghi comuni” dei grandi eventi. Allestendo il palcoscenico territoriale per Torino 2006, Bollettino della Società Geografica Italiana, serie XII, volume VII, 4, 2002 • Ferrario C., I grandi eventi per la città di domani. Riflessioni in vista di Expo Mi lano 2015 “Nutrire il pianeta, energia per la vita”, Rivista Ambiente società Territorio, vol. 4 luglio/agosto, p. 15-19, ISSN: 1824-114X
Teaching targetsThe aim of the course is to provide students with the basic knowledge: to analyze a holiday, to classify the tourist routes and to analyze some types of tourism through the study of their routes. At the end of the course the student: will understand the current system of organization of a holiday; will be able to organize a trip with its route; will be able to analyze the characteristics of some types of tourism and will know the types of routes for some particular tourism.
PrerequisitesNone.
Didattics MethodsThe teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.
Other informationsFurther information can be found in the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesThe exam is written (about an hour, open questions) to understand the basic concepts presented during the course and to know the student’s critical skills. The final mark will include all the students' research activities the students (individually or in groups).
Full argumentsThe course is divided into lessons of two hours, whose contents: Destinations. Online tourism. Tourism and transport. Cruise. Air transport sector. Tourism image. Travel organization. Trail itinerary. Touristic routes. Cultural itineraries. Cultural routes. Mega- events. Religious tourism and its routes. Some tourism typologies and its organization and routes

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CourseSTAGE
Course IDE0317
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
CFU4
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryF - Stage e altre attività formative
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap6
PeriodAnnuale
SiteNOVARA
Grading typeFinal judgment

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CourseSTORIA DELL'ARTE
Course IDE0134
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROVEDA Luciana
TeachersROVEDA Luciana
CFU8
Teaching duration (hours)64
Individual study time 136
SSDL-ART/02 - STORIA DELL'ARTE MODERNA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap6
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThis course introduces the basic tools of analysis, comprehension, reading and enjoyment of Cultural Heritage focusing on aspects related to Cultural Tourism.
Reference textsBottari, Pizzicannella, I beni culturali e il paesaggio, Zanichelli, Bologna, 2007 cap. 1 - cap. 3 De Capoa, Arte e Turismo Hoepli, Milan, 2006, available in digital version. A manual, to be chosen by the student. The student may use any manual but agreeing on the choice with the teacher. Recommended reading: Bertelli, La Storia dell’Arte, Pearson, Milano, 2012 Bora, Fiaccadori, Negri, I luoghi dell’arte, Electa, Milano 2009 For students who have never studied Art History can be useful initial reading E. H. Gombrich, La storia dell’arte raccontata da Ernst H. Gombrich, or The Story of Art, Phaidon Press Limited, London Specific indications of literature / web links on individual topics gradually treaties and general overview will be provided during the course.
Teaching targetsThe course aims to provide students with a framework of knowledge for the acquisition of tools and methods for analyzing, understanding and the conscious use of cultural heritage. It will visually present: artifacts of an artistic nature, represent the history of civilization, and in context, represent the local, regional and international areas. The reading and interpretation of the works of art will be analyzed in relation to the historical context, geographical and cultural affiliation. The students will find hidden meanings within the relationships between artists and patrons. And they will examine what resources were allocated by the company who purchased the art, and the techniques used to employ the artists. Students should be able to operate by noting similarities and / or differences between the languages and stylistic form of the different ages we considered.
PrerequisitesStudents responsability: Attendance To ensure success, class attendance is recommended
Didattics MethodsThe course makes use of the following teaching methods: lectures with the help of iconographic material, analysis and discussion of case studies, and exercises and guided tours. The teaching methodology aims to integrate knowledge acquired by students in the arts, in geography, and in economy and tourism. The students will seek to develop the ability to forge links with other disciplines, noting that the work of art flows together with the aspects and components of the different fields of knowledge. This methodology will promote the activation of a deep interest and responsability in the artistic heritage and landscape, weather it be local or not. It is based on the awareness of its aesthetic value, and its historical, cultural and economic components.
Grading rulesThe student is required to pass a written test and to present a thematic study or an individual artistic itinerary.
Full argumentsThe first part – Fundamentals The introduction to artistic literature from antiquity to the late Middle Ages The geography of the Romanesque The Gothic universe The comparisons between architecture and sculpture, Romanesque and Gothic The fifteenth-century Italian Renaissance The Flemish Art The art of the Catholic Reform. Europe of the sixteenth century The Baroque. The Netherlands and Spain in the seventeenth century The late seventeenth and eighteenth centuries in Piedmont, Italy and Europe The art between Enlightenment and Romanticism. The study of ancient and the birth of archeology The nineteenth century in France and in Europe The art between the late nineteenth and early twentieth centuries: new discoveries, new materials The twentieth century: artistic movements, artists and their relationship with the international reality The second part – Cultural Heritage Assets/Art work The students will study about the protection, conservation and enhancement of the art and analize those institutions responsible for the safekeeping of the art. International Organizations The students will learn about who the international organizations are, that house the art and what their function is Unesco sites and non-European art Content and container: museography The museums. Museums ephemeral: the expositions that have made history Private foundations for art Italians and international contemporary museums Cultural tourism and cities of art The third part – Case studies Cities of art The square: from ancient evidence, the cities of art to the contemporary The historical gardens in Europe and in Italy European Cultural Routes: The Santiago De Compostela Pilgrim Routes, The Via Francigena The theme of the journey in paintings The Sacred Mountains The Baroque and late Baroque in Piedmont The study of Eclectic architecture on Lake Maggiore Design The design of Iconic landmarks: city and symbols from the past to the twenty first century Wine cathedral: contemporary architecture, art and wineries Alessandro Antonelli

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CourseSVILUPPO E MARKETING DEI TERRITORI TURISTICI
Course IDE0266
Academic Year2016/2017
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderEMANUEL Cesare
TeachersEMANUEL Cesare, CERUTTI Stefania
CFU6
Teaching duration (hours)48
Individual study time 102
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year3
Year on 4 years didactic roadmap4
Year on 6 years didactic roadmap5
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian.
AbstractThe course is structured in two main parts. The first part presents an overview of the different phases of the Project Management approach, and in particular of the Project Cycle Management. The second part offers a cognitive-methodological reference that is necessary to set up, to program and to plan the local tourism development through tourist projects and initiatives of territorial marketing.
Reference textsFor students who attend classes: during the course the lecture notes will be distributed ( available on D.I.R.) For students who don’t attend classes: Martini U., Management dei sistemi territoriali: gestione e marketing delle destinazioni turistiche, G.Giappichelli, 2005 Lecture note downloadable from Moodle: Formez, Project Cycle Management. Manuale per la formazione (pdf document) Emanuel C., Cerutti S., Rossi M.E., Progettare il cambiamento. Filiere programmatiche e iniziative di sviluppo turistico in Piemonte, Edizioni Mercurio, 2011
Teaching targetsThe course aims at providing an overview of the necessary methodologies, tools and practices to design, plan and manage initiatives and suitable projects for the development and promotion of touristic destinations, from both public and private point of view, using also examples and case studies. In particular, the attention will be focused on the issues of project management, of project cycle (project cycle management) and its cognitive support system. The ultimate goal is to enable students to manage the entire life cycle of a tourism development project in order to operate effectively in companies or public entities involved in the promotion of the territory and of the tourism.
PrerequisitesNone.
Didattics MethodsLectures, excercises, direct evidences.
Other informationsFor further informations, please refer to the course page on D.I.R at: https://eco.dir.unipmn.it/
Grading rulesThe students are provided with two options: presentation of a final report related to the contents of the course or written test on the contents of the texts mentioned above.
Full argumentsThe course is structured as follows:  the design of the project  project setting  implementation of the project  evaluation and audit of the project  communication and promotion of the project  types of products and touristic destinations  types of tourism projects  policies, projects and programs  context analysis (demand management, destination management, site management)  actors and stakeholders  the organizational design and creative resources  techniques and methods of participation and decision support  techniques and types of evaluation: of territorial interrelations, of added values, of costs and revenues  territorial and sectorial planning at European, national and regional scales  marketing plans  project funding (fund raising and financial sources)  tools for promotion and marketing of the products and of the touristic destinations (visitor management and destination marketing)

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Data synched: 24/01/2017, 11:25