Laurea in Promozione e gestione del turismo

Academic program

Course ID Course Teachers SSD Curriculum Site CFU Year
E0251 ANALISI E RAPPRESENTAZIONE DEI PAESAGGI CERUTTI Stefania M-GGR/02 All 8 1
E0251 ANALISI E RAPPRESENTAZIONE DEI PAESAGGI FERRARIO Carla, CERUTTI Stefania M-GGR/02 All NOVARA 8 1
E0009 ANTROPOLOGIA CULTURALE PORPORATO Davide M-DEA/01 All 8 1
E0009 ANTROPOLOGIA CULTURALE PORPORATO Davide M-DEA/01 All NOVARA 8 1
EC0053 Diritto pubblico e privato MAMELI Barbara, ROSSI Piercarlo IUS/09, IUS/01 All NOVARA 10 1
EC0037 ECONOMIA AZIENDALE INVERNIZZI Anna Chiara SECS-P/07 All NOVARA 10 1
E0072 FONDAMENTI DI GEOGRAFIA SPINELLI Gianfranco, FERRARIO Carla M-GGR/02 All NOVARA 8 1
E0250 INGLESE SINGER Steven Louis L-LIN/12 All NOVARA 6 1
EC0056 Statistica economica GOIA Aldo SECS-S/03 All 6 1
EC0056 Statistica economica GOIA Aldo SECS-S/03 All NOVARA 6 1
EC0038 ECONOMIA POLITICA NOVARESE Marco, LOTITO Gianna SECS-P/01 All NOVARA 10 2
EC0039 GEOGRAFIA DEL TURISMO SPINELLI Gianfranco M-GGR/02 All 8 2
EC0039 GEOGRAFIA DEL TURISMO SPINELLI Gianfranco M-GGR/02 All NOVARA 8 2
E0263 GESTIONE D'IMPRESA E TECNICA TURISTICA FRAQUELLI Giovanni SECS-P/08 All 10 2
E0263 GESTIONE D'IMPRESA E TECNICA TURISTICA FRAQUELLI Giovanni, CAPRIELLO Antonella SECS-P/08 All NOVARA 10 2
EC0057 Gestione informatica dei servizi turistici CANDIOTTO Roberto, MORELLI Chiara SECS-P/10 All NOVARA 6 2
E0092 MARKETING CAPRIELLO Antonella SECS-P/08 All 6 2
E0092 MARKETING CAPRIELLO Antonella SECS-P/08 All NOVARA 6 2
EC0041 RAGIONERIA ALBERTINAZZI Gaudenzio SECS-P/07 All 10 2
EC0041 RAGIONERIA ALBERTINAZZI Gaudenzio, TRICERRI Daniela SECS-P/07 All NOVARA 10 2
E0248 SECONDA LINGUA STRANIERA - FRANCESE BIANDRATI Sarah L-LIN/04 All 6 2
E0248 SECONDA LINGUA STRANIERA - FRANCESE BIANDRATI Sarah L-LIN/04 All NOVARA 6 2
E0261 STORIA DELLE CIVILTA' ROSSO Claudio M-STO/02 All 8 2
E0261 STORIA DELLE CIVILTA' ROSSO Claudio M-STO/02 All NOVARA 8 2
E0265 ANALISI DELLA QUALITA' AMBIENTALE TORAZZO Annamaria SECS-P/13 All NOVARA 8 3
E0264 DIRITTO COMMERCIALE E DEL TURISMO ROSSI Piercarlo, POLICARO Giuseppe Antonio IUS/04, IUS/02 All NOVARA 12 3
E0161 FINAL EXAM PROFIN_S All NOVARA 4 3
E0219 PROGRAMMAZIONE DI VIAGGI E ITINERARI TURISTICI FERRARIO Carla M-GGR/02 All NOVARA 6 3
E0317 STAGE NN All 4 3
E0134 STORIA DELL'ARTE ROVEDA Luciana L-ART/02 All NOVARA 8 3
E0266 SVILUPPO E MARKETING DEI TERRITORI TURISTICI EMANUEL Cesare, CERUTTI Stefania M-GGR/02 All NOVARA 6 3
CourseANALISI E RAPPRESENTAZIONE DEI PAESAGGI
Course IDE0251
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCERUTTI Stefania
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodSecondo Semestre
Grading typeFinal grade

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CourseANALISI E RAPPRESENTAZIONE DEI PAESAGGI
Course IDE0251
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFERRARIO Carla
TeachersCERUTTI Stefania, FERRARIO Carla
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThemes of territorial, economic physical political human geography.
Reference textsTurri E. (2003), Il paesaggio degli uomini: la natura, la cultura, la storia, Zanichelli, Bologna. Tempesta T., Thiene M.(2006), Percezione e valore del paesaggio, Franco Angeli, Milano. Research material is available on the course page on Moodle-DIR at: https://eco.dir.unipmn.it/
Teaching targetsThe course aims at providing, on the one hand, some basic knowledge, supplementary to the course of Fundamentals of geography, which are essential for the analysis and interpretation of the territorial organization of tourism, of the conditions and of the effects of its development in various geographical scales. On the other hand, it will provide theoretical and practical knowledge, which are fundamental for the preparation of geographical-regional monographs for tourists and are preparatory to the planning of travel and touristic itineraries. Starting from the methodologies and tools useful for the analysis and the representation of natural landscapes, the course will explore later the wider issue of geographical and social landscapes, of cultural landscapes, with reference to the relationship between geography and other disciplines that deal with landscape (from architecture to cinematography). In summary, the course will enable students to acquire skills and capacity to carry out activities and initiatives such as: travel guide, technician in planning and organization of tour packages, travel agent and tour operator, operator in local tourism companies, operator in the planning and programming context and in the territorial promotion at various levels of public governance.
PrerequisitesNone
Didattics MethodsThe teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.
Other informationsFurther information is available on the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesWritten exam about the topics of the lectures. It is considered for the final mark all the research activities the students, individually or in groups, have conducted
Full argumentsPART I: Natural Landscapes Natural components and determinants The river systems and forms of vegetation of the main types of climate The forms of high ground and their determinants Large regions and landscapes of nature The equatorial landscape or rainforest The landscape of tropical savannas. The landscape of hot and cold deserts The tropical mountain landscape The subtropical landscape or warm temperate The temperate landscape of fresh westerly winds The boreal landscapes of the northern cold temperate Seminival, mountain sub-nival and perennial ice landscapes PART II: geographical and social landscapes Conceptions of the relationship “man / nature” in geography Examples of possibility and historicist interpretations Rural landscapes Urban landscapes Industrial landscapes PART III: Cultural landscapes The World Heritage Sites The European Landscape Convention Cultural landscapes in Italy Plans and programs Some examples.

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CourseANTROPOLOGIA CULTURALE
Course IDE0009
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderPORPORATO Davide
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-DEA/01 - DISCIPLINE DEMOETNOANTROPOLOGICHE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
PeriodPrimo Semestre
Grading typeFinal grade

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CourseANTROPOLOGIA CULTURALE
Course IDE0009
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderPORPORATO Davide
TeachersPORPORATO Davide
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-DEA/01 - DISCIPLINE DEMOETNOANTROPOLOGICHE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThe module is an introduction to anthropology and the ethnography of Italy. In particular, it investigates issues concerning the reinvention of traditions and the retrieval and preservation of folk cultural heritage, which is a fundamental element for the creation of and access to the new touristic horizons.
Reference texts1. Conrad Phillip Kottak, Antropologia culturale, Milano, McGraw-Hill, 2012. Si veda il documento “MANUALE KOTTAK - PARTI DA STUDIARE.PDF” disponibile nell’area DIR del corso. 2. G. L. Bravo, Italiani all’alba del nuovo millennio, Milano, FrancoAngeli, 2013. 3. P. Corvo, G. Fassino, Quando il cibo si fa benessere. Alimentazione e qualità della vita, Milano, FrancoAngeli, 2015 (esclusi i capitoli della seconda parte cap. 7, 8, 9, 10). Per ulteriori informazioni, si prega di consultare l’area D.I.R. del corso all’indirizzo: https://eco.dir.unipmn.it.
Teaching targetsTo introduce the students to the study of Anthropology. To develop the ability of finding, interpreting and locating fundamental elements of anthropological knowledge. To communicate analytically and with the use of the technical vocabulary the information learned during the module.
PrerequisitesNone
Didattics MethodsLectures and study trip to Expo2015 (Milan).
Other informationsSlides and teaching materials will be available on line on DIR.
Grading rulesDiscussion during the module
Full argumentsIntroduction to cultural anthropology Anthropological methods Human diversity Methods of subsistence Anthropology and tourism Anthropology and media Ethnology of Italy and Italians Food as cultural heritage

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CourseDiritto pubblico e privato
Course IDEC0053
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderMAMELI Barbara
CFU10
Course typeAttività formativa integrata
Course mandatorietyMandatory course
Year1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languagePublic Law: Italian language Private Law: Italian
AbstractPublci Law: • The course promotes better understanding of Italian public institutions and of the Constitutional framework in which they function. In particular, It examines the structure of our government and focuses on the distribution of power among the public institutions, and the division of power between the central state and the regions. The course will carefully consider the fundamental rights protected by the Italian constitution and the jurisdictional guarantees for rights. Moreover, special attention will be given to the problem of European integration and to the analysis of the validity and effects of EU law in the Italian legal system. Private Law: After a general introduction to civil law systems, the attention will be focused on the Italian legal system.
Reference textsPublic Law: 1) T. Groppi – A. Simoncini, Introduzione allo studio del diritto pubblico e delle sue fonti, Giappichelli, Torino, 2012; This book is available in the library 2) M. D’Alberti, Lezioni di diritto amministrativo, Giappichelli, Torino 2012. This book is available in the library Private Law: For attendants, lecture notes and materials provided during the lessons together with the latest edition of the Italian Civil Code For non attendants, a) The latest edition of the Italian Civil Code b) A. TORRENT and P. SCHLESINGER, Manuale di diritto privato, Giuffrè, latest edition. The book is available in the library
Teaching targetsPublic Law: This course examines the functions of constitutional italian institutions and the relationship between political power and the rights and freedoms of each person. Private Law: The final goal is to achieve a good confidence on private law and its theoretical instruments in order to ascertain legal concepts and apply legal rules.
PrerequisitesPublic Law: None Private Law: None
Didattics MethodsPublic Law: Frontal lectures Private Law: Lectures, analysis of case law and exercises of cases.
Grading rulesPublic Law: The exam is written and under student's request also oral. Private KLaw: Oral examination
Full argumentsPrivate Law: - general concepts - statutory interpretation - personal rights - ownership and rights in property; - the law of obligations; - the law of contract; - torts.
Modules
Course ID Course SSD Teachers
EC0054 Diritto Pubblico IUS/09 - ISTITUZIONI DI DIRITTO PUBBLICO MAMELI Barbara
EC0055 Diritto privato A IUS/01 - DIRITTO PRIVATO ROSSI Piercarlo

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CourseDiritto Pubblico
Course IDEC0054
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderMAMELI Barbara
TeachersMAMELI Barbara
CFU5
Teaching duration (hours)40
Individual study time 85
SSDIUS/09 - ISTITUZIONI DI DIRITTO PUBBLICO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
Grading typeFinal grade
Teaching languageItalian language
Abstract• The course promotes better understanding of Italian public institutions and of the Constitutional framework in which they function. In particular, It examines the structure of our government and focuses on the distribution of power among the public institutions, and the division of power between the central state and the regions. The course will carefully consider the fundamental rights protected by the Italian constitution and the jurisdictional guarantees for rights. Moreover, special attention will be given to the problem of European integration and to the analysis of the validity and effects of EU law in the Italian legal system.
Reference texts1) T. Groppi – A. Simoncini, Introduzione allo studio del diritto pubblico e delle sue fonti, Giappichelli, Torino, 2012; This book is available in the library 2) M. D’Alberti, Lezioni di diritto amministrativo, Giappichelli, Torino 2012. This book is available in the library
Teaching targetsThis course examines the functions of constitutional italian institutions and the relationship between political power and the rights and freedoms of each person.
PrerequisitesNone
Didattics MethodsFrontal lectures
Grading rulesThe exam is written and under student's request also oral.

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CourseDiritto privato A
Course IDEC0055
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
TeachersROSSI Piercarlo
CFU5
Teaching duration (hours)40
Individual study time 85
SSDIUS/01 - DIRITTO PRIVATO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
Grading typeFinal grade
Teaching languageItalian
PrerequisitesNone

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CourseECONOMIA AZIENDALE
Course IDEC0037
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderINVERNIZZI Anna Chiara
TeachersINVERNIZZI Anna Chiara
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/07 - ECONOMIA AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian.
AbstractThe unit consists of the following key areas: 1. Business administration; 2. Accounting. As per business administration, the following topics are addressed: - the enterprise system: definition, general and specific environment, balance sheet and the characteristics of the business system; - the firm's analysis of the functional areas (and alternative approaches); - functional areas of the industrial enterprise: strategic planning, marketing, production and logistics, research and development, finance, organization and personnel, administration and management control. Leaders in hospitality industry, tour operators and transport manager are hosted to promote a discussion on the contemporary issues of business companies. Regarding the accounting area, the following main topics are analyzed: - the double entry method for recording accounting operations; - the main administrative events: purchases of goods and services in the domestic market, purchases of goods and services in the foreign market, purchases of fixed assets, sales of goods and services in domestic and foreign market, collections and payments in national and foreign currency, salaries, insurance and financing transactions; - Closing and preparing financial statements.
Reference textsAA.VV. “LEZIONI DI ECONOMIA AZIENDALE” Seconda edizione, GIAPPICHELLI, 2013. Maura Campra (a cura di) LA CONTABILITA’ AZIENDALE, Il Sole 24 Ore, Milano, 2009. Campra – Cantino, Contabilità e bilancio d’esercizio, Giappichelli, 2000.
Teaching targetsThe course aims at providing an in-depth knowledge of the companies in two dimensions: their structure (elements, forms and methods of organization) and their operation, focusing on the study of business functions of tourism sector's companies. The understanding and application of accounting methods complement the educational part of the unit.
PrerequisitesNone.
Didattics MethodsFrontal teaching. Business cases. Team work. Business evidence.
Grading rulesThrough a written test divided into a theoretical and methodological part, the final exam tests the knowledge on the tourism enterprise dynamics and, at the same time, the ability to effectively use the methodologies to conduct accounting analyses.
Full argumentsPROGRAMMA ECONOMIA AZIENDALE ECONOMIA D’AZIENDA (testo “Lezioni di Economia Aziendale” – Giappichelli) Parte prima - Il sistema azienda Capitolo 1 - Il sistema azienda e il suo ambiente. Capitolo 2 - Aziende pubbliche e enti no profit. Capitolo 3 - La forma giuridica dell'azienda (cenni). Capitolo 4 - Gli aspetti sociali dell'azienda. Parte seconda - Gli equilibri della gestione e il bilancio d'esercizio Capitolo 6 - Gli equilibri economico finanziari della gestione. Capitolo 7 - Il bilancio d'esercizio. Parte terza - Le aree funzionali e i processi di gestione Capitolo 8 - Analisi della azienda per funzioni e per processi. Capitolo 9 - La strategia di business. Capitolo 10 - Il marketing. Capitolo 11 - La produzione e la logistica. Capitolo 12 – L'innovazione. Capitolo 13 – La finanza aziendale. Capitolo 14 – L'organizzazione e il personale. Capitolo 15 – L’amministrazione. Capitolo 16 - La pianificazione strategica e il controllo di gestione. METODOLOGIA DI RILEVAZIONE (testo “La contabilità aziendale” – Il Sole 24 ore, edizione 2007, ristampa 2009 – a cura di Maura Campra) Capitolo 1 - Il fabbisogno di informazione e il sistema informativo aziendale. Capitolo 3 - Il sistema informativo di contabilità generale. Capitolo 5 – Il ciclo attivo. Capitolo 6 – Il ciclo passivo. Capitolo 7 – Il ciclo degli investimenti in immobilizzazioni. Capitolo 8 – Il ciclo dei finanziamenti. Capitolo 9 – La gestione del personale. Scritture di Chiusura.

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CourseFONDAMENTI DI GEOGRAFIA
Course IDE0072
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSPINELLI Gianfranco
TeachersSPINELLI Gianfranco, FERRARIO Carla
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThemes of human and economic geography. A Brief Overview of Cartography.
Reference textsThe teaching material (slides end eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/ Dematteis G., Lanza C., Le città del mondo. Una geografia urbana. Seconda edizione. UTET Università, 2014 (DIPSONIBILE IN BIBLIOTECA) Bignante E., Celata F., Vanolo A., Geografie dello sviluppo. Una prospettiva critica e globale. UTET Università, 2014 (DIPSONIBILE IN BIBLIOTECA)
Teaching targetsThe course aims to provide basic geographical knowledge, methodological and content-related, in preparation for the analysis and interpretation of spatial organization, as well as the conditions and effects of tourism development at different scale levels. In particular, it provides the essential principles of the systemic approach and the main theoretical and practical criteria to analyze and represent the Earth surface - and the regions in which it is articulated - as a product of human activity. The course also provides the basis for analyzing and understanding territorial organizations, at urban, regional and national scale, as well as the key interactions between the physical environment and social environment, allowing interpreting geographic differentiation of the relationship between man and nature as an expression of different social relations. Finally, provides the basic techniques of spatial analysis and cartographic representation.
PrerequisitesNone
Didattics MethodsThe teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.
Other informationsFurther information is available on the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesThe exam is written (about an hour) divided into two parts: the first is a test with multiple choice questions, to understand the basic concepts presented during the course; the second is with open questions to know the student’s critical skills. There are two intermediate tests, the first after 32 hours and the second at the end of the course . The final evalutation will be the average of the marks obtained in the interim tests. The student can try the exam for a maximum of three times per year.
Full argumentsThe course is divided into two parts and in lessons of two hours, whose contents are: Definitions and contents of Geography .The Earth as a system. Tools for geographic analysis. Cartography and spatial representation. The Earth’s surface as a differentiated space: territorial values. Population, migration and culture. The city: definitions and functions. Virtual networks and urban organization of global space. Urban and rural areas. Infrastructures and services. Urban environment and landscape. The world-system and main theories of development. GDP and other social and economic indicators. The production systems: Fordism and post-Fordism. The new enterprise location strategies: internationalization and relocation. Globalization. Clusters and regional innovation systems. The economic and political integration between states. Economic network and global governance.

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CourseINGLESE
Course IDE0250
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
CFU6
Teaching duration (hours)48
Individual study time 102
SSDL-LIN/12 - LINGUA E TRADUZIONE - LINGUA INGLESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year1
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Sites and/or partitions
Cognomi A-K
Cognomi L-Z

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CourseINGLESE
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
Course typePartizione alfabetica AK-LZ
Year1
PartitionCognomi A-K
Teaching languageEnglish
AbstractTeaching is split in two “A” and “B” classes. The student must demonstrate an acquired knowledge of various grammatical functions, including written and listening comprehension, the interrogative form, pronouns, the comparative and superlative form, gerund and infinitive usage, prepositions, the past participle, active and passive forms, irregular verbs, the tense system and more.
Reference textsEnglish File Digital Pre-intermediate Student’s Book & Workbook “Student’s Pack” third edition Christina Latham-Koenig, Clive Oxenden, Paul Seligson Oxford English Publication ISBN 978 0 19 450148 4 The Good Grammar Book For Italian Students Michael Swan, Catherine Walker, Daniela Bertocchi Oxford English Publication ISBN 978 0 19 442255 0
Teaching targetsOffered in the first semester, the English course is at a B1/B2 level of the European Council's Common European Framework of Reference for the English language. As such, the course is designed to familiarize students with vocabulary, grammar and syntax with emphasis on the four primary language skills: reading, speaking, listening and writing. The course seeks to provide students with true hands-on skills that can be applied in their future career paths.
PrerequisitesStudents are expected to have some minimum knowledge of English vocabulary, verbs and grammar upon entering the course. All students can benefit from the free self-instructed course offered by the DiSEI available in the computer laboratory to improve language skills. All students in possession of a B2 English certificate recognized at an international level can request the conversion of course credits based on this qualification. The conversion will in turn be assessed and left to the discretion of the course instructor. Students can download the form, to be filled out and given to the course instructor, at the following web address: http://www.oldeco.unipmn.it/pdf-2011/2013/certificazione%20di%20inglese.pdf
Didattics MethodsGrammar and collocation will be reviewed and more complex forms will be dealt with during the courses. Special emphasis will be given to grammar and language usage. Reading comprehension plays a fundamental role, with some listening alongside grammar exercises which test student’s knowledge of the forms taught, with special emphasis on exercises and translations to help consolidate English usage.
Other informationsAttendance is not compulsory but extremely useful and highly recommended. Those who intend to attend lessons are requested to show consistence in being present at lessons. Following the course with necessary course material is an absolute must and there is very little tolerance for those who do not produce the necessary materials.
Grading rulesThe exam is in written form and concentrates on different topics discussed and assigned in class from material in the students’ course book and grammar book as well as on hand-outs and materials provided in class. See “Content of the courses” above for additional information. Students can sit the English exam not more than three times during the academic school year. More information regarding examination guidelines can be found at the following link: http://www.unipmn.it/Informazioni%20su/Ateneo/Normativa/Regoalmento%20Didattico/Ordinamento%20270_04%20(aggiornato/DR_RDA_PG_270.pdf). Exams for Economia Aziendale and Giurisprudenza, if passed, give way to a pass mark for the course. A mark out of thirty is assigned for the Promozione e Gestione del Turismo course. For further information, it is recommended to contact the course instructor.
Course borrowed toECONOMIA AZIENDALE (1420) - E0250 INGLESE - NOVARA
GIURISPRUDENZA (1602) - GM052 LINGUA INGLESE I - NOVARA

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CourseINGLESE
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSINGER Steven Louis
TeachersSINGER Steven Louis
Course typePartizione alfabetica AK-LZ
Year1
PartitionCognomi L-Z
Teaching languageEnglish
AbstractTeaching is split in two “A” and “B” classes. The student must demonstrate an acquired knowledge of various grammatical functions, including written and listening comprehension, the interrogative form, pronouns, the comparative and superlative form, gerund and infinitive usage, prepositions, the past participle, active and passive forms, irregular verbs, the tense system and more.
Reference textsEnglish File Digital Pre-intermediate Student’s Book & Workbook “Student’s Pack” third edition Christina Latham-Koenig, Clive Oxenden, Paul Seligson Oxford English Publication ISBN 978 0 19 450148 4 The Good Grammar Book For Italian Students Michael Swan, Catherine Walker, Daniela Bertocchi Oxford English Publication ISBN 978 0 19 442255 0
Teaching targetsOffered in the first semester, the English course is at a B1/B2 level of the European Council's Common European Framework of Reference for the English language. As such, the course is designed to familiarize students with vocabulary, grammar and syntax with emphasis on the four primary language skills: reading, speaking, listening and writing. The course seeks to provide students with true hands-on skills that can be applied in their future career paths.
PrerequisitesStudents are expected to have some minimum knowledge of English vocabulary, verbs and grammar upon entering the course. All students can benefit from the free self-instructed course offered by the DiSEI available in the computer laboratory to improve language skills. All students in possession of a B2 English certificate recognized at an international level can request the conversion of course credits based on this qualification. The conversion will in turn be assessed and left to the discretion of the course instructor. Students can download the form, to be filled out and given to the course instructor, at the following web address: http://www.oldeco.unipmn.it/pdf-2011/2013/certificazione%20di%20inglese.pdf
Didattics MethodsGrammar and collocation will be reviewed and more complex forms will be dealt with during the courses. Special emphasis will be given to grammar and language usage. Reading comprehension plays a fundamental role, with some listening alongside grammar exercises which test student’s knowledge of the forms taught, with special emphasis on exercises and translations to help consolidate English usage.
Other informationsAttendance is not compulsory but extremely useful and highly recommended. Those who intend to attend lessons are requested to show consistence in being present at lessons. Following the course with necessary course material is an absolute must and there is very little tolerance for those who do not produce the necessary materials.
Grading rulesThe exam is in written form and concentrates on different topics discussed and assigned in class from material in the students’ course book and grammar book as well as on hand-outs and materials provided in class. See “Content of the courses” above for additional information. Students can sit the English exam not more than three times during the academic school year. More information regarding examination guidelines can be found at the following link: http://www.unipmn.it/Informazioni%20su/Ateneo/Normativa/Regoalmento%20Didattico/Ordinamento%20270_04%20(aggiornato/DR_RDA_PG_270.pdf). Exams for Economia Aziendale and Giurisprudenza, if passed, give way to a pass mark for the course. A mark out of thirty is assigned for the Promozione e Gestione del Turismo course. For further information, it is recommended to contact the course instructor.
Course borrowed toECONOMIA AZIENDALE (1420) - E0250 INGLESE - NOVARA
GIURISPRUDENZA (1602) - GM052 LINGUA INGLESE I - NOVARA

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CourseStatistica economica
Course IDEC0056
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderGOIA Aldo
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-S/03 - STATISTICA ECONOMICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
PeriodPrimo Semestre
Grading typeFinal grade

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CourseStatistica economica
Course IDEC0056
Academic Year2015/2016
Year of rule2015/2016
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderGOIA Aldo
TeachersGOIA Aldo
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-S/03 - STATISTICA ECONOMICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year1
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractBasic tools of economic statistics for the analysis of tourism phenomena by the analysis of raw data, aggregated data and the study of the time series.
Reference textsLecture notes and exercises are available in the web page of the course at the URL: https://eco.dir.unipmn.it/ Reference book: G. VACCARO. La statistica applicata al turismo. Hoepli Editore. Milano.
Teaching targetsThe course provides to the student the basic statistical tools to analyze and understand the tourism system.
PrerequisitesBasic knowledge of mathematics.
Didattics MethodsLectures and exercises.
Other informationsExercises in computer Lab are scheduled.
Grading rulesA compulsory written proof and an optional oral test.
Full argumentsThe statistical population and the statistical units. Characters and their statistical modes. Measurement scales. Main concepts, definitions and classifications for tourism statistics. Principal sources of tourism statistics. Frequency distributions and graphical representation. Measures of position: mean, mode, median, quantiles. Measures of dispersion: interquartile range, variance, standard deviation. Concentration: Gini index and Lorenz curve. Heterogeneity. Introduction to bivariate statistical analysis. Joint, marginal and conditional distributions. Dependence and correlation. The covariance and the linear correlation index. Linear regression: computation of parameter and diagnostics. Stocks and flows. Statistical ratios. Main indicators of the tourism phenomenon. Time Series Analysis. Index numbers. The classical decomposition: identification of the trend, the seasonal component and the cycle. Measuring Aggregate Change and Difference. Weighted Aggregates and Index Numbers.

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CourseECONOMIA POLITICA
Course IDEC0038
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderNOVARESE Marco
TeachersLOTITO Gianna, NOVARESE Marco
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/01 - ECONOMIA POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractRationality and economics Consumers, workers and firms The State and the Market Different types of market structures Market failures Macroeconomics – the main concepts
Reference texts“Economia e Scienze Economiche”, handouts by M. Novarese (A.A. 2015/2016)” This material can be downloaded from the DIR web-site of the course.
Teaching targetsAim of the course is to make students: understand the difference between models and reality and the functioning of the scientific method in the social sciences; understand the main research streams in the contemporary economics debate; develop the ability to think using the main economic concepts (applying cost-benefit analysis to basic economic problems, understanding its meaning and limits; developing a critical approach to the economic problems); understand the debate on human motivations; understand the main idea on the functioning of markets, mainly from a microeconomic point of view.
PrerequisitesNone
Didattics MethodsStandard classroom teaching
Other informationsAttendance is recommended but not compulsory
Grading rulesThe exam is based on a computerized test and can be divided in two parts. Exercises and practice tests are available on DIR.
Full argumentsEconomic reasoning and the instruments of economic analysis The different approaches to economic science Consumption Firms, production and supply Markets: perfect competition, monopoly, monopolistic competition, oligopoly The markets of the factors of production: labour and capital The market and the state Market failures Economics of information The GDP The national accountancy Money Inflation Aggregate demand and supply Comparative advantage and international trade Employment and unemployment The economic cycle Economic growth
Course borrowed toGIURISPRUDENZA (1602) - GM044 ECONOMIA POLITICA - NOVARA

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CourseGEOGRAFIA DEL TURISMO
Course IDEC0039
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSPINELLI Gianfranco
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year2
PeriodPrimo Semestre
Grading typeFinal grade

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CourseGEOGRAFIA DEL TURISMO
Course IDEC0039
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderSPINELLI Gianfranco
TeachersSPINELLI Gianfranco
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThemes of economic, political, human geography.
Reference textsDuring the course the lecture notes will be distributed (available on Moodle). Recommended reading: J.M. Dewailly, E. Flament, Geografia del turismo e delle attività ricreative, Bologna; CLUEB, 1996 M. Casari, Turismo e geografia. Elementi per un approccio sistemico sostenibile, Milano, Hoepli, 2008.
Teaching targetsThe course introduces the fundamentals of general geography of tourism and leisure, developing the issues related to the analysis of tourism supply (locations, destinations, districts, product planning), demand (tourists behavior, images, representations, marketing) and international tourist flows (macro-regions, transport). Provides tools for analyzing geo-strategies in the tourism industry (international organizations, hotel industry, transport companies, tour operators) and the relationships between tourism, natural environment, cultural heritage and landscape. It also provides the basic knowledge of the regional geography of tourism and the spatial organization of tourist sites. Finally provides methods for the analysis of tourism markets and the behavior of tourism supplier.
PrerequisitesNone
Didattics MethodsLectures, exercises; group work and discussions on market analysis and location strategies.
Other informationsFurther information is available on the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesWritten exam based on structured test (knowledge) and compositions (analytical skills).
Full argumentsTheoretical framework and conceptual definitions, scenarios in modern tourism. Sources and statistical data for the study of tourism. Historical development of tourism. Tourist regions of the world and the main flow. The analysis of international tourism demand. Tourism in the BRIC countries. The tourism resources: natural, cultural, artificial. Accessibility: the role of transport in tourism development. The construction of tourist images. The location strategies of tour operators. Planned and spontaneous forms of tourism development. Spatial patterns of tourism development (Miossec model, life cycle model). Tourism and sustainability: the impact of tourism on the environment, economic structure and social structure. New trends and future scenarios of tourism.

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CourseGESTIONE D'IMPRESA E TECNICA TURISTICA
Course IDE0263
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFRAQUELLI Giovanni
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
Grading typeFinal grade

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CourseGESTIONE D'IMPRESA E TECNICA TURISTICA
Course IDE0263
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFRAQUELLI Giovanni
TeachersFRAQUELLI Giovanni, CAPRIELLO Antonella
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
Reference textsFirst part: Fraquelli G., Impresa, mercato e gestione del valore, Utet, 2006, Cap. 1, 2, 4. The texts are available in the library. Fraquelli G., Ragazzi E., Economia Manageriale. Problemi e casi pratici, Utet, 2001, capitoli: I e II. The texts are available in the library. The program includes all the teaching material (slides, exercises, eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/ Second part: Materials can be found in the web page of the course at the URL: https://eco.dir.unipmn.it
Teaching targetsFirst part: The management of tourism companies requires a decisional process able to integrate Accounting methodologies and Managerial Economics models with the knowledge of the activities that characterize firms providing a wide range of services. In view of this aim, the course examines the basic elements for the definition of firms policy for strategic design in specific market areas, with a particular focus on operating activities and on costs advantages. Second part: With a focus on hospitality industry and tourism sectors the course aims to transfer innovative methodologies to analyse the critical issues in these sectors. The teaching activity concerns the following units: a. the first unit relates to the diversification processes and strategies in the hospitality sector and to understand crisis management; b. the second unit aims to create innovative competences to market and manage tourism and cultural products.
PrerequisitesFirst part: Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles. Second part: Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
Didattics MethodsFirst part: Frontal lectures and exercises Second part: Lectures and guided discussions based on business cases.
Grading rulesFirst part: The exam is written. Oral examination is optional and is allowed only after having passed the written exam. Second part: Written exam.
Full argumentsFirst part: - What is a firm? - Relation between production value and remuneration of production factors - The firm as a productive unit: input, output, real and financial aspects - Concept of profit (and value creation) - Distribution of information and incentive mechanisms - Fundamentals of competitive strategy - Value creation and competitive advantage - Competitive strategy and value creation - Competitive strategy and value creation in tourism firms - Degree of operating leverage - Contribution margin and decision analysis - Make or buy decisions - Costs and optimization costs of operating activities in firms Second part: FIRST UNIT – HOSPITALITY MANAGEMENT Diversification processes and sector development Property assets Hotel groups Transport sector Crisis management SECOND UNIT – TOURISM MARKETING AND MANAGEMENT Marketing, tourist destinations e new media Event management and cultural events Tourism products

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CourseGestione informatica dei servizi turistici
Course IDEC0057
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCANDIOTTO Roberto
TeachersCANDIOTTO Roberto, MORELLI Chiara
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-P/10 - ORGANIZZAZIONE AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractOrganizations in tourism sector Information systems and tourism: challenges and opportunities Human resource policies in tourism sector
Reference textsDesinano P. “Imprese Turistiche, Informatica e Vantaggio Competitivo”, Franco Angeli, 2006 This book is available in the library Varra L. Elementi di progettazione, processi e modelli organizzativi nelle imprese turistiche”, FrancoAngeli, 2008 This book is available in the library Further information can be found in the web page of the course at the URL: https://eco.dir.unipmn.it/
Teaching targetsThe course aims at introducing the student to the general framework of the tourism organization. To achieve such goals, the teaching activity will be structured around three macro-areas. Firstly, the concept of tourism organization will be analysed, highlighting how the organization theory may support the analysis of the tourism activities. Secondly, the course will focus on the analysis of the relationships between information and communication technology and organization, in order to explain how the innovation in the ICT field impacts on the organization of tourism enterprises. The final section of the course will be devoted to human resource management in the tourism sector.
PrerequisitesStudents can effectively attend lessons with an appropriate knowledge of Business Administration principles.
Didattics MethodsDifferent teaching tools will be used: a) traditional lessons in class; b) case studies, where the theories are presented in real business situations; c) guest speakers. The course is interactive and may involve carrying out simulations, guest speakers, real case studies discussions and group assignments
Other informationsCourse attendance is facultative
Grading rulesWritten test
Full argumentsDefinition of tourism organization Industrial organization and market structure in tourism Tourism management Fundamentals of organization structure Organizations in tourism sector Information systems ICT and Tourism: challenges and opportunities Human resource policies Human resource policies in tourism sector

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CourseMARKETING
Course IDE0092
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCAPRIELLO Antonella
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
Grading typeFinal grade

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CourseMARKETING
Course IDE0092
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderCAPRIELLO Antonella
TeachersCAPRIELLO Antonella
CFU6
Teaching duration (hours)48
Individual study time 102
SSDSECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractFirst Part – Marketing and Economics Secondo Part – Strategic Marketing Third Part – Operational Marketing
Reference textsLambin, J.J. (2012). Marketing strategico e operativo. Market –driven management. Milano: McGraw-Hill,6a ed.
Teaching targetsThe course aims to supply knowledge and practical skills to analyse and solve problems related to strategic marketing and operational decisions. The perspective is market oriented and directed to overcome the traditional concept of marketing based on 4P (Product, Place, Price, Promotion). The teaching activity will be focused on Business to Consumer (B2C) and Business to Business (B2B) Markets in an international perspective to evaluate marketing decisions.
PrerequisitesStudents can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
Didattics MethodsLectures and guided discussions based on business cases.
Full argumentsPart I – Marketing and Economics Marketing and Entrepreneurship Marketing – driven management and environment Consumer behavior Part II – Strategic Marketing Marketing: segmentation and market analysis Part III – Operational Marketing Communication and Marketing Campaigns Customer Relationship Marketing and Internet Marketing
Course borrowed fromECONOMIA AZIENDALE (1420) - E0092 MARKETING - NOVARA

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CourseRAGIONERIA
Course IDEC0041
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderALBERTINAZZI Gaudenzio
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/07 - ECONOMIA AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodPrimo Semestre
Grading typeFinal grade

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CourseRAGIONERIA
Course IDEC0041
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderALBERTINAZZI Gaudenzio
TeachersALBERTINAZZI Gaudenzio, TRICERRI Daniela
CFU10
Teaching duration (hours)80
Individual study time 170
SSDSECS-P/07 - ECONOMIA AZIENDALE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThe course explores the economic and business concepts and develops relevant construction methodologies, reading and interpretation of financial statements.
Reference texts- G. FRATTINI, Contabilità e Bilancio Volume 2 Il bilancio pubblico, Giuffrè Editore, 2011. - A cura di G. FRATTINI, Contabilità e Bilancio Volume 3 Eserciziario, Giuffrè Editore, 2011. For a more comprehensive study of civil law, accounting standards and tax legislation, may be useful to consult: - R. BAUER, “Codice civile e leggi tributarie”, Paramond, Milano, latest edition. - National accounting standards: documents issued by OIC.
Teaching targetsAim of the course is to provide students the skills necessary to elaborate economic and business concepts and develop relevant construction methodologies, reading and interpretation of financial statements.
PrerequisitesThe grade can be registered only after passing the examination of Business Administration.
Didattics MethodsThe course includes a total commitment of 80 classroom hours (frontal lectures and exercises), equivalent to 10 credits.
Other informationsThe attendance is optional.
Grading rulesThe examination can be done by two ways: - Partial exams. The student who attended the lectures of the course has the opportunity to do two partial exams. The student can access the second partial exam only if he has passed the first test with a mark of at least 18/30. - General exam. The student who fails one of the two intermediate exams or who chooses the general examination, must pass a written test, concerning the full course program. Student who pass the written examination with a mark of at least 18/30 will have access to the oral test, subject to revocation, in one of appeals of the same session which supported the written examination.
Full argumentsAim of the course is to provide students the skills necessary to elaborate the following subjects: - consolidation of methodological expertise acquired during the course of Business Administration (considered a prerequisite) for the detection of accounting processes; - preparation of financial statements in accordance with economic logic; - development of good evaluation capacity of balance sheet items in accordance with economic principles, the legal framework and tax laws; - determining taxable income and taxes; - preparation of cash flow statement; - analysis of the economic and financial situation through the interpretation of financial ratios.

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CourseSECONDA LINGUA STRANIERA - FRANCESE
Course IDE0248
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderBIANDRATI Sarah
CFU6
Teaching duration (hours)48
Individual study time 102
SSDL-LIN/04 - LINGUA E TRADUZIONE - LINGUA FRANCESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryF - Stage e altre attività formative
Year2
PeriodPrimo Semestre
Grading typeFinal grade

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CourseSECONDA LINGUA STRANIERA - FRANCESE
Course IDE0248
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderBIANDRATI Sarah
TeachersBIANDRATI Sarah
CFU6
Teaching duration (hours)48
Individual study time 102
SSDL-LIN/04 - LINGUA E TRADUZIONE - LINGUA FRANCESE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryF - Stage e altre attività formative
Year2
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian and French
Abstract• Basic and intermediate French grammar, phonetics, daily vocabulary and tourist vocabulary. French as a specific language, samples of professional letters.
Reference texts• G. Vietri, Fiches de grammaire, Torino, Edisco, 2000 (first step) M.T. Bramucci, P. Pristipino, S. Simonelli, Le nouveau Transvoyages, Torino, Sei, 2002 (second step). It is useful to have the books before the lessons start
Teaching targetsBasic and Intermediate French Linguistic, functional and communicative elements for daily and professional interactions
PrerequisitesLessons are for “faux débutants” (at least 3 years in French language studies). Absolute beginners are required to start individual studies to be able to undestand the subjects in class lessons. Students with DELF (Diplôme d’études en langue française) level B1 or advanced are not required to pass the grammar exam. Attendance is not required, but ti is strictly suggested, especially for absolute beginners.
Didattics MethodsLessons will be divided in two steps: phonetic, morphologic and syntactical knowledges (with exercises) and tourist French language (letters, guidebooks, hotels, villages).
Other informationsDislexyc students are kindly required to contact the teacher for exam forms (law 107/10 on 12/07/2011)
Grading rulesGrammar text (1 hour, with vocabulary) and letter writing (1 hour with vocabulary). Exams must start and end in the same session (winter, summer, autumn)
Full arguments• Basic verbs: 'être and avoir' (to be and to have) and the verb endings in the present tense. Frequent verbs such as 'manger, marcher, regarder, téléphoner, écouter , travailler and the conjugation in the present tense; Definite and indefinite articles 'le, la, les' ( the) 'un, une, des';. Partitive article 'du, de la, des'; Possessive adjectives 'mon, ma, mes'; Masculine and feminine nouns; Plural of nouns; Interrogative and negative forms. Key words to ask questions:'Qui, où,, quand, comment'; Comparatives; 'Plus grand, que / moins riche que'; Opposites and frequencies; 'Toujours, jamais, souvent '; Irregular verbs in the present tense 'prendre, aller, venir' Modal verbs: 'vouloir, pouvoir, devoir; savoir' with conjugations in the present tense. Present tense of verbs ending in 'ir' and 're'. Pronouns for direct and indirect object such as 'lui' and 'leur'. More key questions words: 'pourquoi, parce que, avec qui, depuis quand'; Introduction to passé composé (Past tense). Regular, irregular and motions verbs (aller, venir, monter, arriver) in the past tense. Adjectives and their agreement; More comparatives: Meilleur que / mieux que; More opposites and frequencies: autant que (as well as), quelquefois. Past tense of modal verbs; Immediate future: 'Je vais prendre' Revision of the present and introduction of the past tense for the reflexive verbs; Relative clauses: 'Une ville qui est en Alsace / Une ville que j'aime'; Complete review of the past tense; More indirect pronouns such as 'eux' (them); Introduction of ' en', 'J'en ai' and 'y', j'y vais. Practice of all pronouns mixed up with past tense; 'Ne.plus' ; Introduction to the future tense. Practise of regular future tense. Perfect tense with to have, to be and with reflective verbs (Se lever, s'occuper de.); direct and Indirect pronouns (him, her, them / to him, to her, to them); "y" pronoun; comparatives (more than, less than); should/could/would like; imperative; recent past and near future (venir de +infinitif / aller +inf.); adjectives to express emotions; expressions of time Imperfect; relative pronouns (qui, que, dont); future tense (will); adverbs; impersonal verbs (falloir, pleuvoir.); conditional (would); can/want/must/fancy; complex interrogatives (depuis quand, avec qui, pour quel.); adjectives Consolidation of imperfect vs perfect tense; consolidation of imperative, future and conditional; superlatives; "si" clause (if); introducing the pluperfect (if I had done .) + conditional perfect (I would have done .) Introduction to tourism planning; letters (asking information.); destinations; planning practice; work placements; tourism and events; conferences and events planning; different kinds of tourism

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CourseSTORIA DELLE CIVILTA'
Course IDE0261
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSO Claudio
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-STO/02 - STORIA MODERNA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
Grading typeFinal grade

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CourseSTORIA DELLE CIVILTA'
Course IDE0261
Academic Year2015/2016
Year of rule2014/2015
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSO Claudio
TeachersROSSO Claudio
CFU8
Teaching duration (hours)64
Individual study time 136
SSDM-STO/02 - STORIA MODERNA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year2
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractA general survey of historical evolution from prehistory to the 19th century, emphasizing the major turning points in economic, social, political and cultural history. Partcular focus will be placed on the history of Eastern Piedmont.
Reference textsStudents can prepare for the examination by studying a good history textbook for secondary schools. They can usefully read Andrea Zannini, Storia minima d'Europa. Dal neolitico a oggi, Il Mulino, Bologna 2015.
Teaching targetsStudents will be trained to contextualize in space and in time the cultural heritage of which they will be expected to professionally take care, and to evaluate and communicate its historical features.
PrerequisitesNone
Didattics MethodsFrontal lectures with the aid of teaching materials available online on Dir area.
Grading rulesMultiple choice test. A first test session will be held after the first half of the course.
Full argumentsHistory, history writing, cultural heritage, tourism. Prehistory. Neolitic Near Eastern civilizations. Greek civilization and its heritage. Roman civilization and its heritage. Late Antiquity and Early Middle Ages. The birth of Europe. European feudal and urban civilization in High Middle Ages. Transition from Middle Ages to Early Modern times. Early Modern times. Eighteenth century revolutions. Nineteenth century.

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CourseANALISI DELLA QUALITA' AMBIENTALE
Course IDE0265
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderTORAZZO Annamaria
TeachersTORAZZO Annamaria
CFU8
Teaching duration (hours)64
Individual study time 136
SSDSECS-P/13 - SCIENZE MERCEOLOGICHE
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractQuality and environment: definitions Environmental impact analysis Air, water and soil pollutants Sustainable development Evolution in environmental policy Sustainability applied in tourism Tools and indexes for sustainability Integrated product policy Environmental labels for product and services Life cycle assessment Environmental management schemes
Reference textsPolitiche per l’ambiente – Dalla natura al territorio, M. Bagliani, E. Dansero, UTET, Torino, 2011 The book is available in the library Inquinamento atmosferico e cicli ambientali, F. Zonta, P. Masotti, Edizioni Uni Service, Trento, 2003 The book is available in the library Supplied during the lessons and available at: https://eco.dir.unipmn.it/
Teaching targetsThe course aims to understand the relations between development of the tourism industry and the natural environment, as well as the main topics and tools for environmental policy and the development in tourism enterprises of environmental management systems in order to pursue sustainable tourism development
PrerequisitesNone
Didattics MethodsLessons and seminaries
Other informationsNone
Grading rulesWritten test in which the examinee must treat four of the six issues proposed. Oral examination is optional and only accessible to those who get at least eighteen in the written test.
Full argumentsDefinition of enviroment: biotics and abiotics – energetic and biogeochemical cycles. Environmental resources. Anthropic environments. Environmental deteriorations – Main types of pollution. Environmental quality evaluation indexes. Relations between environment preservation and economic development. International conferences on climate changes and mitigation strategies. EU environmental policies: from EU Frame Work Programmes to Integrated Product Policy. Environmental labels for touristic accomodation and environmental management tools.

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CourseDIRITTO COMMERCIALE E DEL TURISMO
Course IDE0264
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
CFU12
Course typeAttività formativa integrata
Course mandatorietyMandatory course
Year3
PeriodAnnuale
SiteNOVARA
Grading typeFinal grade
Teaching languageCommercial Law: Italian Tourism Law: Italian
AbstractCommercial law: PART I – COMMERCIAL LAW, I 1. The entrepreneur and the enterprise. 2. Partnerships, copartnerships, limited partnerships. PART II – COMMERCIAL LAW, II 1. Stock company and limited company. 2. Cooperative company. 3. Groups of companies. 4. Fusion and other extraordinary transactions.
Reference textsCommercial law: It is essential an updated edition of the italian Civil Code and of the complementary acts. College textbooks: G.F. CAMPOBASSO, Diritto commerciale. I. Diritto dell’impresa, UTET, Torino, ult. ediz.; G. COTTINO, Diritto societario, CEDAM, Padova, ult. ediz.; Tourism Law: The course is about transnational public and private tourism law, with a special focus on Italian and European law. Tourism Law: For attendants, lecture notes and materials provided during the lessons For non attendants, R. Santagata, Diritto del turismo, UTET, 2012. This book is available in the library
Teaching targetsCommercial law: The course amis to give the fundamental knowledge concerning the entrepreneur and the enterprise, the companies and the main contracts connected to business activities. Tourism Law: The final goal is to achieve a good confidence on tourism law and its theoretical instruments in order to cope with economical activities related to tourism.
PrerequisitesCommercial law: Proven knowledge of the Civil Law. Tourism Law: None
Didattics MethodsCommercial law: Lessons, with suggestions for further reading and discussion. Tourism Law: Lectures, analysis of case law and exercises of cases.
Grading rulesCommercial law: Practice exercises and exam simulation. The exam is oral; anyway the attendant students may pass the exam with written selections. Tourism Law: Oral examination
Full argumentsCommercial law: PART I – COMMERCIAL LAW I The enterpreneur (art. 2082 c.c.) The farmer and the trader The small entrepreneur The public enterprise The tourism entrepreneur The rules of the code of tourism The beginning and the end of the business activity The rules about the trader The company and its selling The GEIE The business networks The distinctive features (general principles) The company Company, association, consortia The ordinary partnership The partnership “in nome collettivo” The partnership “in accomandita semplice” PART II – COMMERCIAL LAW II The stock company The deed of partnership The stock company with a sole partner The assets intended for specific business affairs The partners contributions The shares and their trading The financial instruments The shareholders' meeting The management and coordination of companies The directors The board of internal auditors The accounting controls The external audit The two-tier system and the one-tier system The balance sheet The modification of the deed of partnership The bonds The limited liability companies The company “in accomandita per azioni” The dissolution and winding-up of companies The extraordinary transactions The cooperative companies (general principles). Tourism Law: 1. The sources of tourism law 2. The role of regulators 3. The regulatory and legal framework of tourism activities at the national and transnational level. 4. Tourism enterprises and business activities 5. Tourism contract law 6. Tourism operators and intermediaries: regulation and liability 7- Tourism professionals and the European Union
Modules
Course ID Course SSD Teachers
E0019 COMMERCIAL LAW IUS/04 - DIRITTO COMMERCIALE POLICARO Giuseppe Antonio
E0318 DIRITTO DEL TURISMO IUS/02 - DIRITTO PRIVATO COMPARATO ROSSI Piercarlo

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CourseCOMMERCIAL LAW
Course IDE0019
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderPOLICARO Giuseppe Antonio
TeachersPOLICARO Giuseppe Antonio
CFU8
Teaching duration (hours)64
Individual study time 136
SSDIUS/04 - DIRITTO COMMERCIALE
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3
PeriodPrimo Semestre
Sites and/or partitions
Cognomi A-K
Cognomi L-Z

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CourseCOMMERCIAL LAW
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
TeachersPOLICARO Giuseppe Antonio
Course typePartizione alfabetica AK-LZ
Year3
PartitionCognomi A-K
Teaching languageItalian
AbstractPART I – COMMERCIAL LAW, I 1. The entrepreneur and the enterprise. 2. Partnerships, copartnerships, limited partnerships. PART II – COMMERCIAL LAW, II 1. Stock company and limited company. 2. Cooperative company. 3. Groups of companies. 4. Fusion and other extraordinary transactions.
Reference textsIt is essential an updated edition of the italian Civil Code and of the complementary acts. College textbooks: G.F. CAMPOBASSO, Diritto commerciale. I. Diritto dell’impresa, UTET, Torino, ult. ediz.; G. COTTINO, Diritto societario, CEDAM, Padova, ult. ediz
Teaching targetsThe course amis to give the fundamental knowledge concerning the entrepreneur and the enterprise, the companies and the main contracts connected to business activities.
PrerequisitesProven knowledge of the Civil Law.
Didattics MethodsLessons, with suggestions for further reading and discussion.
Grading rulesPractice exercises and exam simulation. The exam is oral; anyway the attendant students may pass the exam with written selections.
Full argumentsPART I – COMMERCIAL LAW I The enterpreneur (art. 2082 c.c.) The farmer and the trader The small entrepreneur The public enterprise The tourism entrepreneur The rules of the code of tourism The beginning and the end of the business activity The rules about the trader The company and its selling The GEIE The business networks The distinctive features (general principles) The company Company, association, consortia The ordinary partnership The partnership “in nome collettivo” The partnership “in accomandita semplice” PART II – COMMERCIAL LAW II The stock company The deed of partnership The stock company with a sole partner The assets intended for specific business affairs The partners contributions The shares and their trading The financial instruments The shareholders' meeting The management and coordination of companies The directors The board of internal auditors The accounting controls The external audit The two-tier system and the one-tier system The balance sheet The modification of the deed of partnership The bonds The limited liability companies The company “in accomandita per azioni” The dissolution and winding-up of companies The extraordinary transactions The cooperative companies (general principles).

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CourseCOMMERCIAL LAW
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Course typePartizione alfabetica AK-LZ
Year3
PartitionCognomi L-Z

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CourseDIRITTO DEL TURISMO
Course IDE0318
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROSSI Piercarlo
TeachersROSSI Piercarlo
CFU4
Teaching duration (hours)32
Individual study time 68
SSDIUS/02 - DIRITTO PRIVATO COMPARATO
Course typeModulo di sola Frequenza
Course mandatorietyMandatory course
Course categoryC - Affine o integrativo
Year3
PeriodSecondo Semestre
Teaching languageItalian
AbstractThe course is about transnational public and private tourism law, with a special focus on Italian and European law.
Reference textsFor attendants, lecture notes and materials provided during the lessons For non attendants, R. Santagata, Diritto del turismo, UTET, 2012. This book is available in the library
Teaching targetsThe final goal is to achieve a good confidence on tourism law and its theoretical instruments in order to cope with economical activities related to tourism.
PrerequisitesNone
Didattics MethodsLectures, analysis of case law and exercises of cases.
Grading rulesOral examination
Full arguments1. The sources of tourism law 2. The role of regulators 3. The regulatory and legal framework of tourism activities at the national and transnational level. 4. Tourism enterprises and business activities 5. Tourism contract law 6. Tourism operators and intermediaries: regulation and liability 7- Tourism professionals and the European Union

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CourseFINAL EXAM
Course IDE0161
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
CFU4
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryE - Prova finale e lingua straniera
Year3
PeriodAnnuale
SiteNOVARA
Grading typeFinal grade

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CoursePROGRAMMAZIONE DI VIAGGI E ITINERARI TURISTICI
Course IDE0219
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderFERRARIO Carla
TeachersFERRARIO Carla
CFU6
Teaching duration (hours)48
Individual study time 102
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year3
PeriodPrimo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractOrganizing and planning trips and itineraries. Analysis of tourist destinations. Geography of tourism and transport. Topic of cartography.
Reference textsThe teaching material (slides end eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/ • Bagnoli L. “Manuale di Geografia del Turismo. Dal Grand Tour ai Sistemi turistici”, UTET Università, Novara, 2006 - cap. 3-4-5 • Ferrario C. “L’autenticità dell’esperienza del viaggio dal pellegrinaggio al turismo religioso”, in Ambiente Società e Territorio, vol. 4-5, anno 2010 The student can choose one of these articles: • Guala C., Per una tipologia dei mega eventi, Bollettino della Società Geografica Italiana, serie XII, volume VII, 4, 2002 • Dansero E., I “luoghi comuni” dei grandi eventi. Allestendo il palcoscenico territoriale per Torino 2006, Bollettino della Società Geografica Italiana, serie XII, volume VII, 4, 2002 • Ferrario C., I grandi eventi per la città di domani. Riflessioni in vista di Expo Mi lano 2015 “Nutrire il pianeta, energia per la vita”, Rivista Ambiente società Territorio, vol. 4 luglio/agosto, p. 15-19, ISSN: 1824-114X
Teaching targetsThe aim of the course is to provide students with the basic knowledge: to analyze a holiday, to classify the tourist routes and to analyze some types of tourism through the study of their routes. At the end of the course the student: will understand the current system of organization of a holiday; will be able to organize a trip with its route; will be able to analyze the characteristics of some types of tourism and will know the types of routes for some particular tourism.
PrerequisitesNone.
Didattics MethodsThe teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.
Other informationsFurther information can be found in the web page of the course at the URL: https://eco.dir.unipmn.it/
Grading rulesThe exam is written (about an hour, open questions) to understand the basic concepts presented during the course and to know the student’s critical skills. The final mark will include all the students' research activities the students (individually or in groups). The student can try the exam for a maximum of three times per year.
Full argumentsThe course is divided into lessons of two hours, whose contents: Destinations. Online tourism. Tourism and transport. Cruise. Air transport sector. Tourism image. Travel organization. Trail itinerary. Touristic routes. Cultural itineraries. Cultural routes. Mega- events. Religious tourism and its routes. Some tourism typologies and its organization and routes

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CourseSTAGE
Course IDE0317
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
CFU4
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryF - Stage e altre attività formative
Year3
PeriodAnnuale
Grading typeFinal judgment

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CourseSTORIA DELL'ARTE
Course IDE0134
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderROVEDA Luciana
TeachersROVEDA Luciana
CFU8
Teaching duration (hours)64
Individual study time 136
SSDL-ART/02 - STORIA DELL'ARTE MODERNA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryB - Caratterizzante
Year3
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian
AbstractThis course introduces the basic tools of analysis, comprehension, reading and enjoyment of Cultural Heritage focusing on aspects related to Cultural Tourism.
Reference textsBottari, Pizzicannella, I beni culturali e il paesaggio, Zanichelli, Bologna, 2007 cap. 1 - cap. 3 De Capoa, Arte e Turismo Hoepli, Milan, 2006, available in digital version. A manual, to be chosen by the student. The student may use any manual but agreeing on the choice with the teacher. Recommended reading: Bertelli, La Storia dell’Arte, Pearson, Milano, 2012 Bora, Fiaccadori, Negri, I luoghi dell’arte, Electa, Milano 2009 For students who have never studied Art History can be useful initial reading E. H. Gombrich, La storia dell’arte raccontata da Ernst H. Gombrich, or The Story of Art, Phaidon Press Limited, London Specific indications of literature / web links on individual topics gradually treaties and general overview will be provided during the course.
Teaching targetsThe course aims to provide students with a framework of knowledge for the acquisition of tools and methods for analyzing, understanding and the conscious use of cultural heritage. It will visually present: artifacts of an artistic nature, represent the history of civilization, and in context, represent the local, regional and international areas. The reading and interpretation of the works of art will be analyzed in relation to the historical context, geographical and cultural affiliation. The students will find hidden meanings within the relationships between artists and patrons. And they will examine what resources were allocated by the company who purchased the art, and the techniques used to employ the artists. Students should be able to operate by noting similarities and / or differences between the languages and stylistic form of the different ages we considered.
PrerequisitesStudents responsability: Attendance To ensure success, class attendance is recommended
Didattics MethodsThe course makes use of the following teaching methods: lectures with the help of iconographic material, analysis and discussion of case studies, and exercises and guided tours. The teaching methodology aims to integrate knowledge acquired by students in the arts, in geography, and in economy and tourism. The students will seek to develop the ability to forge links with other disciplines, noting that the work of art flows together with the aspects and components of the different fields of knowledge. This methodology will promote the activation of a deep interest and responsability in the artistic heritage and landscape, weather it be local or not. It is based on the awareness of its aesthetic value, and its historical, cultural and economic components.
Grading rulesThe student is required to pass a written test and to present a thematic study or an individual artistic itinerary.
Full argumentsThe first part – Fundamentals The introduction to artistic literature from antiquity to the late Middle Ages The geography of the Romanesque The Gothic universe The comparisons between architecture and sculpture, Romanesque and Gothic The fifteenth-century Italian Renaissance The Flemish Art The art of the Catholic Reform. Europe of the sixteenth century The Baroque. The Netherlands and Spain in the seventeenth century The late seventeenth and eighteenth centuries in Piedmont, Italy and Europe The art between Enlightenment and Romanticism. The study of ancient and the birth of archeology The nineteenth century in France and in Europe The art between the late nineteenth and early twentieth centuries: new discoveries, new materials The twentieth century: artistic movements, artists and their relationship with the international reality The second part – Cultural Heritage Assets/Art work The students will study about the protection, conservation and enhancement of the art and analize those institutions responsible for the safekeeping of the art. International Organizations The students will learn about who the international organizations are, that house the art and what their function is Unesco sites and non-European art Content and container: museography The museums. Museums ephemeral: the expositions that have made history Private foundations for art Italians and international contemporary museums Cultural tourism and cities of art The third part – Case studies Cities of art The square: from ancient evidence, the cities of art to the contemporary The historical gardens in Europe and in Italy European Cultural Routes: The Santiago De Compostela Pilgrim Routes, The Via Francigena The theme of the journey in paintings The Sacred Mountains The Baroque and late Baroque in Piedmont The study of Eclectic architecture on Lake Maggiore Design The design of Iconic landmarks: city and symbols from the past to the twenty first century Wine cathedral: contemporary architecture, art and wineries Alessandro Antonelli

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CourseSVILUPPO E MARKETING DEI TERRITORI TURISTICI
Course IDE0266
Academic Year2015/2016
Year of rule2013/2014
Degree1422 - PROMOZIONE E GESTIONE DEL TURISMO
CurriculumCORSO GENERICO
Teaching leaderEMANUEL Cesare
TeachersEMANUEL Cesare, CERUTTI Stefania
CFU6
Teaching duration (hours)48
Individual study time 102
SSDM-GGR/02 - GEOGRAFIA ECONOMICO-POLITICA
Course typeAttività formativa monodisciplinare
Course mandatorietyMandatory course
Course categoryA - Base
Year3
PeriodSecondo Semestre
SiteNOVARA
Grading typeFinal grade
Teaching languageItalian.
AbstractThe course is structured in two main parts. The first part presents an overview of the different phases of the Project Management approach, and in particular of the Project Cycle Management. The second part offers a cognitive-methodological reference that is necessary to set up, to program and to plan the local tourism development through tourist projects and initiatives of territorial marketing.
Reference textsFor students who attend classes: during the course the lecture notes will be distributed ( available on D.I.R.) For students who don’t attend classes: Martini U., Management dei sistemi territoriali: gestione e marketing delle destinazioni turistiche, G.Giappichelli, 2005 Lecture note downloadable from Moodle: Formez, Project Cycle Management. Manuale per la formazione (pdf document) Emanuel C., Cerutti S., Rossi M.E., Progettare il cambiamento. Filiere programmatiche e iniziative di sviluppo turistico in Piemonte, Edizioni Mercurio, 2011
Teaching targetsThe course aims at providing an overview of the necessary methodologies, tools and practices to design, plan and manage initiatives and suitable projects for the development and promotion of touristic destinations, from both public and private point of view, using also examples and case studies. In particular, the attention will be focused on the issues of project management, of project cycle (project cycle management) and its cognitive support system. The ultimate goal is to enable students to manage the entire life cycle of a tourism development project in order to operate effectively in companies or public entities involved in the promotion of the territory and of the tourism.
PrerequisitesNone.
Didattics MethodsLectures, excercises, direct evidences.
Other informationsFor further informations, please refer to the course page on D.I.R at: https://eco.dir.unipmn.it/
Grading rulesFor students who attend classes: the final exam will be focused on a practical exercise accompanied by some specific content of the course. For students who don’t attend classes: final written exam.
Full argumentsThe course is structured as follows:  the design of the project  project setting  implementation of the project  evaluation and audit of the project  communication and promotion of the project  types of products and touristic destinations  types of tourism projects  policies, projects and programs  context analysis (demand management, destination management, site management)  actors and stakeholders  the organizational design and creative resources  techniques and methods of participation and decision support  techniques and types of evaluation: of territorial interrelations, of added values, of costs and revenues  territorial and sectorial planning at European, national and regional scales  marketing plans  project funding (fund raising and financial sources)  tools for promotion and marketing of the products and of the touristic destinations (visitor management and destination marketing)

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