Ateneo - UPO

Economics of digital trasformation; economics of knowledge; economics of services; experiences and consume in the digital world; cognitition and digital

Teacher’s notes and articles

Understanding the main aspects of digital economy and its relation with knowledge development and coding and its effect on consumer behavior

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frontal lesson, practical cases

Business testimonials will be present in some lessons to propose practical problems

Multiple choices test and written essay

Digital economy
Tacit and codified knowledge
Digital and knowledge codification
Building knowledge on the web
Consumer behaviour on the web
Digital competencies and workforce

Understanding the main challenges of the digital world for firms, consumers and workers at a theoretical and practical level