Ateneo - UPO

Economic geography, marketing and cartography

Galante J., Preda M., Introduzione al geomarketing, EDUCatt Università Cattolica, 2010;
Cardinali S., Geomarketing e nuove metriche per un differente approccio alla competizione. Prospettive di ricerca e strumenti di gestione, Esculapio 2010:
Other materials: spatial data in shp (Istat, Open Street Map) and socio-demographic data in xls e csv (Istat)

The course introduces the bases knowledge to use and manage spatial data.
The new ICT is an important instrument to support the companies and organizations in location strategy.

None

Lectures, seminars and practical exercises with QGIS and classroom exercises on geomarketing projects

Further information is available on the web page of the course at the URL: https://eco.dir.uniupo.it

The final assessment is e-test, composed in two parts: multiple choice questions (to evaluate the knowledge of some fundamental theoretical concepts) and single or group projects (to evaluate the analytical and practical skills). The exam is passed with mark above or the minimum score 18/30

Detailed program:
Geospatial Data Analysis
Spatial and relational data-set
Geographical Information Systems (GIS)
Data sources: open data, public data, crowdsourcing
Main tools to for spatial data management.
Theoretical fundamentals and applications of GIS
Geomarketing and GIS: some study cases

The student will be able to:
- interpreting the main data-set;
- know the primary instruments to analyse the data;
- use the software GIS open source and the mail tools of geography and marketing;
- create a geomarketing project.