Ateneo - UPO

the comparative marketing law course deals with the comparison of legal models applicable to marketing, with a focus on new technologies.

Information on teaching materials will be given during the course.
For students that would like to have a textbook in English, please write directly to the instructor.

The course aims to provide students with the necessary
knowledge to understand the regulation of marketing activities in the digital world.

Non background knowldge is required.

Frontal lectures in which the entire program will be covered. Frontal teaching is inclusive of
exercises and simulations that provide for the active participation of students in the
process of learning the subject, through the stimulation of the development of a critical and
autonomous spirit. Attendance is not mandatory, but it is strongly recommended from the
beginning of the course because it significantly facilitates learning the program.

Students with physical disabilities, Learning Disabilities or Special Education Needs can
request specific services and tools via the Staff Sviluppo e Coordinamento Carriere e
Servizi alle Studentesse e agli Studenti, consulting the University webpage:
https://www.uniupo.it/en/services/services- students-physical-or-learning-disabilities.
Students with disabilities, learning disabilities or special education needs, once they
have contacted the University Staff, can refer to the tutor in charge of the course to
define the examination modalities, concerning academic aspects

Written examination with two open questions.

Law and innovation.
The law of digital platforms: legislative sources; reputational damage on the Internet and the right to be forgotten; the regulation of data collection and use; comparison with U.S. regulation. .

1. Knowledge and understanding skills: teaching is aimed at
familiarize students with the limitations and possibilities of marketing in the digital world. 2. Ability to apply knowledge
and understanding: teaching is aimed at enabling students to acquire the
the ability to apply the acquired knowledge to be able to move correctly in the digital world. 3. Autonomy of judgment: students will
will be able to apply the acquired knowledge, both on the
conceptual and operational levels, in marketing activities through on digital platforms. 4.
Communication skills: teaching is also aimed at the acquisition of the
technical language used in an international legal environment. 5.
Learning skills: male and female students will learn about the
main information and bibliographic sources on data protection and marketing on digital platforms.

If students will engaged themselves in a serious study of these subjects, they could achieve sufficiency, if not even more satisfactory results.