Ateneo - UPO

Relationshisp between companies adn media, expecially social media

Extracts from: N. Vittadini, Social Media Studies, Franco Angeli 2018 E. Hund, L'industria degli influencerz, Einaudi 2024, G. Colletti Siamo tutti influencer, Roi, 2024 Data form institutional and research sites

Knowledge of mechanisms and methods of companies -media relations

No specific background knowledge is required

Frontal lesson, video, presentation of student's works

Students with disabilities or Specific Learning Disabilities (SLD) or Special Educational Needs (SEN) can request specific services and tools dedicated to them by contacting the Career Development and Coordination and Student Services Staff and by consulting the dedicated page on the University website: https://uniupo.it/it/servizi/servizi-studentidisabili-e-dsa Students with disabilities, SLD, SSEN, once they have contacted the University Staff, can contact the professor in charge of the course in relation to the declination of the exam methods, regarding the didactic aspects

Presentation of student's works

Lesson 1: Business and Media 1990 - 2025 Lesson 2: History of Social Media Lesson 3: Social Media Marketing Lesson 4: Case Studies Lesson 5: Presentation

Knowledge of relationship between companies and media Basic skills to analyze messages from the network