Ateneo - UPO

The course analyses the fundamental principles and strategies of personal branding, with a particular focus on building, managing and enhancing professional identity. It explores the dynamics through which individuals and professionals can position themselves effectively in the job market, communicating their skills, values and objectives in a consistent manner.Topics covered include defining one's distinctive value, managing one's online reputation, the strategic use of social media, and creating an authentic personal narrative.The approach is both theoretical and practical, with the aid of examples, case studies, and exercises aimed at developing awareness and operational tools to build a solid and recognisable personal brand.

The course aims to develop awareness and skills in building and managing one's personal brand, helping students to effectively communicate their professional value through digital tools and narrative strategies.

Classroom lectures, group exercises and case study analysis.

Attendance is strongly suggested.

Eligibility is granted to students who attend at least 75% of classroom lessons, ensuring active and proactive participation throughout the course.

Introduzione al Personal Branding
I tre pilastri: Coerenza, Autenticità, Visibilità
Maschere e shelf marketing
Reputazione e Valore Percepito
Analisi di casi reali
Importanza del networking
Competenze
La redazione di un CV distintivo
Misurazione dei valori personali (RVS–LOV–BPS)
Self-reflection finale

At the end of the course, students will be able to effectively build and communicate their personal brand, highlighting their skills and distinctive traits in order to position themselves competitively and recognisably among other candidates in the job market.