Ateneo - UPO

The course enables students to autonomously and rationally manage the writing of documents for communication planning, dissemination of information, public speaking events and personal social media accounts.

Handouts and PowerPoint presentations uploaded on DIR website.

• Learn the basics of communication sciences (types of communication, verbal and non-verbal language)
• Learn the basic techniques of writing texts
• Acquire the skills to draw up a communication plan
• Acquire the skills to manage an oral presentation
• Use social media to disseminate scientific knowledge

None.

Lectures and laboratories.

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During the course Students will be required to prepare papers, PowerPoint presentations and short texts for social media, which will be discussed during the final oral exam.

• Unit 1. What’s Communication? Large and Narrow Perspectives. Types of communication. The cognitive process.
• Unit 2. How to write a communication plan.
• Unit 3. Verbal Communication. Speech acts and texts. Writing processes.
• Unit 4. Writing for press.
• Unit 5. Spoken language and public speaking techniques. Effective presentations.
• Lezione 6. Nonverbal communication: an overview
• Unit 7. Digital writing: websites, emails and blogs.
• Unit 8. Social media. Strategies and marketing.
• Unit 9. Social media: Facebook, Twitter, Instagram, Twitter, LinkedIn and TikTok: content strategies; do’s and dont’s
• Unit 10. Informative disorder and its possible solutions.
• Unit 11. AI: Pros and cons; tools.
• Unit 12. Branding; an overview.

Ability to manage basic communication (text writing, public speaking) and social media in a professional way.