Ateneo - UPO

The course illustrate the main aspects on the management of a professional sports club with special attention AC Milan as a case study

Materials by the teacher

Illustrate the characteristics of a professional football clubs with particular focus on commercial revenues and the process of acquisition-management-evaluation of sponsorships

General background in Management and Marketing

Lessons

Elective course

Students with physical disabilities, Learning Disabilities or Special Education Needs can request specific services and tools via the Staff Sviluppo e Coordinamento Carriere e Servizi alle Studentesse e agli Studenti, consulting the University webpage: https://www.uniupo.it/en/services/servicesstudents-physical-or-learning-disabilities Students with disabilities, learning disabilities or special education needs, once they have contacted the University Staff, can refer to the tutor in charge of the course to define the examination modalities.

Presentation of an individual final report produced by the students

The assets and their evolution
Fans/Customers & Media
Organizational structure
Sponsorship Journey
Sponsorship Evaluation

Knowing how to make a sponsorship proposal