Ateneo - UPO

The course provides the basic knowledge that are preparatory to the analysis and interpretation of the markets. For this aim are analysed the current system of global production organization, the importance of territorial factors in the definition of entrepreneurial dynamics, characteristics of the main international markets, the role of multinational companies, some markets as case study, some countries particularly significant.

During lectures will be distributed handouts.
The course texts (available at the Department’s Library) are:
1. Tadini M. (2023), Analisi dei mercati e strategie internazionali delle imprese, McGraw-Hill, Milano
2. Hill C. W. (2008), International Business, edizione italiana a cura di Grando A. e Helg R., Hoepli, Milano, chap. 7-9-14
3. Conti S., Dematteis G., Nano F., Vanolo A. (2022), Geografia dell’economia mondiale, Utet, Torino, chap. 6-9
4. Tadini M. (2017), La geografia del sistema economico globale. Il ruolo dei mercati emergenti, Aracne Editrice, Roma, chap. 1-2

The course aims to provide students with the basic knowledge to analyse markets through the contribution arising from the firms localization decisions.
At the end of the course the student:
- will understand the current global system of production;
- will be able to analyse the characteristics of main international markets;
- will know the importance of local factors in the definition of business dynamics;
- will evaluate and select possible alternative locations of enterprise;
- will evaluate and select potential markets of entry and how.

None

The teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.

Students with physical disabilities, Learning Disabilities or Special Education Needs can request specific services and tools via the Staff Sviluppo e Coordinamento Carriere e Servizi alle Studentesse e agli Studenti, consulting the University webpage: https://www.uniupo.it/en/services/servicesstudents-physical-or-learning-disabilities Students with disabilities, learning disabilities or special education needs, once they have contacted the University Staff, can refer to the tutor in charge of the course to define the examination modalities, concerning academic aspects.

The examination consists of a written test on the texts mentioned above and provides insights on the topics covered in class.

The course is divided into lessons of two hours, whose contents are listed below:
• The world system
• Globalization
• International trade
• The forms of economic integration
• Freight and Transport
• Global Production and Logistics
• Internationalization and relocation
• Multinational and transnational corporations
• Financial flows and foreign direct investments
• The criteria for analysing localization in foreign markets
• Some useful indexes for market analysis
• Multinational corporations: cases and strategies
• The world energy market
• Country cases and investment opportunities: Germany, South Korea

Ability to read and analyze foreign markets.
Acquiring foreign market selection capability.