Ateneo - UPO

Economics of digital transformation; economics of knowledge; economics of services; experiences and consume in the digital world; cognition and digital

teacher's note

Understanding the main aspects of digital economy and its relation with knowledge development and coding and its effect on consumer behavior

none

frontal lessons, case studies; meetings with the world of work, business, and professions".

Business testimonials will be present in some lessons to propose practical problems

Students with physical disabilities, Learning Disabilities or Special Education Needs can request specific services and tools via the Staff Sviluppo e Coordinamento Carriere e Servizi alle Studentesse e agli Studenti, consulting the University webpage: https://www.uniupo.it/en/services/servicesstudents-physical-or-learning-disabilities Students with disabilities, learning disabilities or special education needs, once they have contacted the University Staff, can refer to the tutor in charge of the course to define the examination modalities, concerning academic aspects.

The exam is based on a computer test. The exam is conducted using the Moodle platform; to take it, you must remember your credentials (make sure you can access the computers and Moodle before the exam; those who cannot log in will not be able to take the exam). On the course page, there are exercises and practice tests that must be completed to take the exam.

General enrollment rules for the degree program apply to exam registration.

The exam assesses the knowledge acquired and the ability to reason using basic concepts. Some exercises are designed to test simple memorization of basic definitions; other exercises involve applications with reasoning; it is also important to use and understand the correct language and grasp nuances. The required reasoning involves the ability to apply models and definitions to reality or to deduce results given the models covered in the course. A written relation will be use to assess writing skills and the ability to creatively apply the models studied.

Digital Economy
Characteristics of the Digital Economy
ecommerce
Transportation Costs
Production Costs of Digital Goods
Digital Prices and Markets
Digital Niches and Markets
Physical Proximity and Digital Markets
Price Discrimination
Targeted Advertising
Tacit and Codified Knowledge
Digital and Knowledge Codification
Knowledge Construction on the Web
Consumer Behavior in the Digital World
Digital Skills and Work
Digital Marketing
jobs in the digital economy

Understanding the main challenges of the digital world for firms, consumers and workers at a theoretical and practical level