Ateneo - UPO

For further details please refer to the "CONTENT" section

Mandatory textbook: Mable Chan, ENGLISH for BUSINESS COMMUNICATION, Routledge, 2020. In addition to the textbook consider the complementary material such like articles and slides which are available on DIR.
To purchase the textbook: https://www.routledge.com/English-for-Business-Communication/chan/p/book/9781138481688

The primary goal of the course is to provide advanced tools to understand and assimilate the business dynamics of a modern organization and the technical jargon that represent and distinguish them. The course aims to give a clear and simple vision of the tools necessary for management, combined with the use of the English language to easily fit into multinational and multicultural contexts, understanding the nuances, lexical differences and vocabulary. To achieve this goal, it is necessary to understand which tools are commonly used and how mastery of the English language allows them to be used functionally in different contexts.

In order to take the final exam and attend the lectures, a language proficiency level of B2 or higher — in accordance with the Common European Framework of Reference for Languages ​​(CEFR) — is required. Attendance is highly recommended, as it would ensure a full understanding of concepts and techniques which are difficult to master without practical application (exercises, role-playing, assignments, simulations of typical corporate scenarios, etc.). Relying solely on course materials (slides and the textbook with its exercises) without placing them in context results in an incomplete and inadequate understanding.

The classes will be in English language, in presence, and will be composed by a learning section and a section dedicated to practicing, real life scenario simulations and workshops. The involvement in practical activities and verification is a fundamental and propaedeutic part of integration into multinational structured and layered contexts with a high level of competitiveness which requires problem-solving skills and fast paced time frames compatibility.

Students with physical disabilities, Learning Disabilities or Special Education Needs can request
specific services and tools via the Staff Sviluppo e Coordinamento Carriere e Servizi alle Studentesse

e agli Studenti, consulting the University webpage: https://www.uniupo.it/en/services/services-
students-physical-or-learning-disabilities

Students with disabilities, learning disabilities or special education needs, once they have contacted
the University Staff, can refer to the tutor in charge of the course to define the examination
modalities, concerning academic aspects.

The proficiency evaluation (4 CFU) will be assigned following a 90-minute written online exam composed of 30 questions (true/false, multiple choice, etc.). The questions will cover both the topics and contents of the mandatory textbook as well as the additional files and materials available on DIR."

The main subjects focus on both practical and theoretical aspects of a real-life scenario of a modern company. The modules (lectures) are listed below, and their order may vary according to priorities and specific needs emerging during the lessons:
Understanding the company structure: departments, roles, tasks, duties, responsibilities, and teams.
Starting your Career: Cv, presentation letter, and job interview
The importance of being organized to improve efficiency (tools & theory)
The goal-setting process management to improve productivity and efficiency
The practical business meeting organization (tools, purpose, discussion, planning)
Business meetings with foreigners: the case of Japanese customers meeting
The structure of effective presentations (written and oral)
Building the team and setting the sustainable business launch strategy
Building a brand from scratch: mission, vision, values, company culture, academy
Creating a profitable business: logistics & supply chain, marketing, communication, sales, administration, and management
The team: the ethical approach to a systemic business management
Retail sales networks: from the product to the global The main subjects focus on both practical and theoretical aspects of a real-life scenario of a modern company. The modules (lectures) are listed below, and their order may vary according to priorities and specific needs emerging during the lessons:
Understanding the company structure: departments, roles, tasks, duties, responsibilities, and teams.
Starting your Career: Cv, presentation letter, and job interview
The importance of being organized to improve efficiency (tools & theory)
The goal-setting process management to improve productivity and efficiency
The practical business meeting organization (tools, purpose, discussion, planning)
Business meetings with foreigners: the case of Japanese customers meeting
The structure of effective presentations (written and oral)
Building the team and setting the sustainable business launch strategy
Building a brand from scratch: mission, vision, values, company culture, academy
Creating a profitable business: logistics & supply chain, marketing, communication, sales, administration, and management
The team: the ethical approach to a systemic business management
Retail sales networks: from the product to the global network
How to sell your product/service: the sales funnel
Implementing CRM & SA software in the sales strategy
Pricelist, MKT & Sales strategy, sales campaign simulation

At the end of the course, students will have sufficient knowledge and a base of experience to undertake a corporate training and integration programme with lower stress load and proactive approach to the integration, having a clear vantage of hard and soft skills, and tools to perform in structured cooperative frameworks."