| EC0138 | MARKETING STRATEGY AND MARKETING ANALYSIS AND DECISIONS | 2 | NOVARA | | Bruno Clementina, Faralla Valeria, Doninelli Alessandro, Reig Ramellat Rosa Maria | For Marketing Strategy (Prof. Bruno and Reig)
The teaching material consists of slides, handouts, reading, exercises, academic papers provided by the teacher during the course on dir.uniupo.it
For the module of Marketing Analysis and Decisions (Prof.ssa Faralla): the teaching material consists of readings, articles, slides and other materials that will be indicated during the course and made available at: dir.uniupo.it. Non-attending students should contact the lecturer regarding the assignment of readings.
For the module of Marketing strategy (Prof. Doninelli). materials will be made available by the lecturer via the DIR platform.
For further information:
www.thinkwithgoogle.com
For all modules:
Slides in Moodle - DIR.
Possible further lectures distributed during the lessons and then made available in Moodle, with specific indication of their mandatory/optional nature as far as the final examination is concerned.
| 28-02-2026 00:00:00 |
| EC0305 | MANAGEMENT & FINANCE II | 2 | NOVARA | | May Caterina | There will be course material prepared by the instructor, which will be made available during the course. Useful reference texts are: Montgomery, D. C. (2020). Design and Analysis of Experiments (10th ed.). Wiley. (also in the previous edition: Montgomery, D. C. (2017). Design and Analysis of Experiments (9th ed.). Wiley.) Goos, P., & Jones, B. (2011). Optimal Design of Experiments: A Case Study Approach. Wiley. | 23-09-2025 00:00:00 |
| EC0309 | DATA DRIVEN DECISION MANAGEMENT | 2 | NOVARA | | Bazzani Elena | | 16-09-2025 00:00:00 |
| EC0264 | Blockchain, Bitcoin & Smart Contracts | 2 | NOVARA | | Marazzina Daniele | SLIDE | 16-09-2025 00:00:00 |
| EC0275 | Il Megamarketing delle Aziende del Mondo B2B | 2 | NOVARA | | Barberio Massimo | “Lobbying in Europe Public Affairs and the Lobbying Industry in 28 EU Countries”
Editors: Bitonti, Alberto, Harris, Phil (Eds.) Palgrave Macmillan ed
“Marketing management”
Kotler, Ancarani Pearson Ed.
“Relazioni pubbliche e corporate communication”
Emanuele Invernizzi, Stefania Romenti, Mc Graw Hill ed.
The lecturer will also provide articles, slides, case studies and working papers to further explore specific course topics. | 16-09-2025 00:00:00 |
| EC0342 | Quantitative Finance | 2 | NOVARA | | Fusai Gianluca, Kyriakou Ioannis, Caloi Roberto, Onorato Diego | Teaching materials prepared by the instructors are accessible on the course website (www.dir.uniupo.it).
Additionally, there are other recommended books for further reading:
P. Christoffersen, "Elements of Financial Risk Management," Academic Press, 2nd edition.
P. Glasserman, "Monte Carlo Methods in Financial Engineering," Springer-Verlag New York, 2003.
J. Hull, "Options, Futures, and Other Derivatives," 7th edition, 2014.
P. Jorion, "Value at Risk," 3rd edition, Mc-Graw Hill.
J. Hasbrouck, Empirical Market Microstructure: The Institutions, Economics, and Econometrics of Securities Trading, OUP USA, 2007.
These books are currently available in the library. For more details, please consult the D.I.R. page of the course.
| 08-09-2025 00:00:00 |
| EC0348 | Quantitative Finance | 2 | NOVARA | | Caloi Roberto, Onorato Diego, Fusai Gianluca | Teaching materials prepared by the instructors are accessible on the course website (www.dir.uniupo.it).
Additionally, there are other recommended books for further reading:
P. Christoffersen, "Elements of Financial Risk Management," Academic Press, 2nd edition.
P. Glasserman, "Monte Carlo Methods in Financial Engineering," Springer-Verlag New York, 2003.
J. Hull, "Options, Futures, and Other Derivatives," 7th edition, 2014.
P. Jorion, "Value at Risk," 3rd edition, Mc-Graw Hill.
J. Hasbrouck, Empirical Market Microstructure: The Institutions, Economics, and Econometrics of Securities Trading, OUP USA, 2007.
These books are currently available in the library. For more details, please consult the D.I.R. page of the course.
| 08-09-2025 00:00:00 |
| EC0347 | Quantitative Finance | 2 | NOVARA | | Fusai Gianluca, Kyriakou Ioannis | Teaching materials prepared by the instructors are accessible on the course website (www.dir.uniupo.it).
Additionally, there are other recommended books for further reading:
P. Christoffersen, "Elements of Financial Risk Management," Academic Press, 2nd edition.
P. Glasserman, "Monte Carlo Methods in Financial Engineering," Springer-Verlag New York, 2003.
J. Hull, "Options, Futures, and Other Derivatives," 7th edition, 2014.
P. Jorion, "Value at Risk," 3rd edition, Mc-Graw Hill.
J. Hasbrouck, Empirical Market Microstructure: The Institutions, Economics, and Econometrics of Securities Trading, OUP USA, 2007.
These books are currently available in the library. For more details, please consult the D.I.R. page of the course.
| 08-09-2025 00:00:00 |
| EC0270 | Excel, VBA & Access Automation | 2 | NOVARA | | Fusai Gianluca | The course material is freely available on the web. In particular:
* for an introduction to VBA:
https://www.excel-pratique.com/en/vba/introduction
* for an introduction to building Userform:
https://www.excel-easy.com/vba/userform.html
The relevant parts are:
Part VI: Automating Excel - Chapters 42-48.
| 08-09-2025 00:00:00 |
| EC0550 | ADVANCED WRITING: HOW TO WRITE A DISSERTATION | 2 | NOVARA | | Paravano Cristina | The required book for the course is Thesis and Dissertation Writing in a Second Language, 2 edition; Brian Paltridge, Sue Starfield, Routledge, 2020 | 03-09-2025 00:00:00 |
| EC0359 | INTRODUZIONE A PYTHON | 2 | NOVARA | | Gambaro Anna Maria | Grus Joel, Data Science from Scratch: First Principles with Python, 2019, O'Reilly Publishing
McKinney W., Python for Data Analysis, O'Reilly, 2013 | 26-08-2025 00:00:00 |
| EC0151 | INTERNATIONAL MACROECONOMICS | 2 | NOVARA | | Barbieri Goes Maria Cristina | Feenstra, Robert and Alan M. Taylor (2017), International Macroeconomics, 4th edition, Macmillan
Slides available at https://upobook.uniupo.it/martin.zagler
| 31-07-2025 00:00:00 |
| EC0560 | PREVENTION AND CONTROL OF FINANCIAL CRIME | 2 | NOVARA | | | | 23-07-2025 00:00:00 |
| EC0137 | DATA AND PREDICTIVE ANALYTICS | 2 | NOVARA | | Goia Aldo | Some selected chapters in:
G. James, D. Witten, T. Hastie, R. Tibshirani (2013). An Introduction to Statistical Learning with Applications in R, Springer.
Useful references:
P. H. Franses , R. Paap (2010) Quantitative Models in Marketing Research. Cambridge University Press. | 23-07-2025 00:00:00 |
| EC0136 | MERCATI EMERGENTI | 2 | NOVARA | | Tadini Marcello | During lectures will be distributed handouts
The course texts (available at the Department’s Library) are:
1. Conti S., Dematteis G., Nano F., Vanolo A. (2022), Geografia dell’economia mondiale, Quinta edizione, Utet, Torino, cap. 1-9
2. Tadini M. (2017), La geografia del sistema economico globale. Il ruolo dei mercati emergenti, Aracne Editrice, Roma.
3. Tadini M. (2023), Analisi dei mercati e strategie internazionali delle imprese, McGraw-Hill, Milano | 23-07-2025 00:00:00 |
| EC0304 | MANAGEMENT & FINANCE I | 2 | NOVARA | | Gerardi Flavio | Nessuno. Il materiale didattico è composto da dispense e presentazioni in formato digitale | 23-07-2025 00:00:00 |
| EC0502 | INSURANCE | 2 | NOVARA | | Valletta Mario, Zocchi Paola, Carlino Stefano | | 23-07-2025 00:00:00 |
| EC0503 | Insurance Mod.1 | 2 | NOVARA | | Valletta Mario, Zocchi Paola, Carlino Stefano | The instructors will provide articles, working papers and reports in order to deepen specific course topics by the course official web page at the following link: https://www.dir.uniupo.it/course/view.php?id=18693. The login to the web page requires a password; please contact the instructors to get it (mario.valletta@uniupo.it or paola.zocchi@uniupo.it ). | 25-08-2025 00:00:00 |
| EC0504 | Insurance Mod.2 | 2 | NOVARA | | Carlino Stefano | The instructors will provide articles, working papers and reports in order to deepen specific course topics by the course official web page at the following link: https://www.dir.uniupo.it/course/view.php?id=18693. The login to the web page requires a password; please contact the instructors to get it. | 23-07-2025 00:00:00 |
| EC0154 | CORPORATE FINANCE | 2 | NOVARA | | Tenca Francesca | “Entrepreneurial Finance: A Definitive Guide”, Tenca, F., Butticè, V., Colombo, M. G., Croce, A., Guerini, M., & Giudici, G. Edizione 2020. World Scientific Books. ISBN:978-981-122-197-2 (hardcover), 978-981-122-199-6 (ebook)
“An introduction to entrepreneurial finance”, Hans Landstrom, Elgar Advanced Introductions. Edizione 2017. ISBN: 9781784718541, 9781784718565.
The instructor will also make available scientific articles and working papers, slides and case studies to deepen specific topics of the course. | 23-07-2025 00:00:00 |
| EC0153 | RISK MANAGEMENT | 2 | NOVARA | | Valletta Mario, Onorato Diego | Resti A. and Sironi A., Risk Management and Shareholders’ Value in Banking. From Risk Management Measurement Models to Capital Allocation Policies, Wiley Finance Series, 2007.
The textbook is available at the Library of the Department.
The whole volume with the following exceptions: chapter 7; paragraph 11.3 and Annexes 11A and 11B; paragraphs from 14.4 to 14.8; chapters 16 and 21; paragraphs 22.3 and 22.4; paragraph 24.4.
The instructor will provide articles, working papers and reports in order to deepen specific course topics by the course official web page at the following link: https://www.dir.uniupo.it/course/view.php?id=17486 . | 23-07-2025 00:00:00 |
| EC0139 | DIRITTO PER IL MARKETING | 2 | NOVARA | | Veronese Barbara, Gardella Bianca | | 23-07-2025 00:00:00 |
| EC0141 | DIRITTO PER IL MARKETING: COMPARATIVE MARKETING LAW | 2 | NOVARA | | Gardella Bianca | Information on teaching materials will be given during the course.
For students that would like to have a textbook in English, please write directly to the instructor. | 23-07-2025 00:00:00 |
| EC0140 | DIRITTO PER IL MARKETING: GLI ISTITUTI DEL MARKETING | 2 | NOVARA | | Veronese Barbara | | 23-07-2025 00:00:00 |
| EC0306 | BANK FINANCE AND TREASURY | 2 | NOVARA | | Gorini Federico | Teaching materials prepared by the instructors and published on the course web site (www.dir.uniupo.it). | 23-07-2025 00:00:00 |
| EC0272 | Fintech | 2 | NOVARA | | Zenti Raffaele | | 23-07-2025 00:00:00 |
| EC0541 | MACHINE LEARNING FOR FINANCE | 2 | NOVARA | | Rolle Matteo | Notes, hand-outs and academic/practitioner’s papers. | 23-07-2025 00:00:00 |
| EC0280 | Real Estate | 2 | NOVARA | | Bollea Alberto | - Geltner D., Miller N., Clayton J., Eichholtz P. (2013), Commercial Real Estate Analysis and Investments, Thomson South Western, second edition.
- Extra documents (e.g working papers and reports) will be at students disposal thorugh the web page of the course at https://eco.dir.unipmn.it | 23-07-2025 00:00:00 |
| EC0577 | DIGITAL MARKETING TOOLS | 2 | NOVARA | | Comunian Dennis | None. Students will be provided
with the necessary material in
digital format | 23-07-2025 00:00:00 |
| EC0278 | Management delle Società Sportive Professionistiche | 2 | NOVARA | | Ferraris Michele | Materials by the teacher
| 23-07-2025 00:00:00 |
| EC0495 | GLOBALIZATION AND COMPETITIVENESS: INTERNATIONAL COMPETITIVENESS | 1 | NOVARA | | Zagler Martin, Zanzottera Cristiana | Selected articles (to be identified in class) AND selected chapters Feenstra, Robert and Alan M. Taylor (2017), International Macroeconomics, 4th edition, Macmillan
Slides available at https://upobook.uniupo.it/martin.zagler | 01-04-2025 00:00:00 |
| EC0494 | GLOBALIZATION AND COMPETITIVENESS: GLOBALIZATION AND INTERNATIONAL TRADE | 1 | NOVARA | | Amighini Alessia | Kenneth A. Reinert, International economics, Cambridge University Press 2021.
Reading list on course website. | 01-04-2025 00:00:00 |
| EC0141 | DIRITTO PER IL MARKETING: COMPARATIVE MARKETING LAW | 2 | NOVARA | | Gardella Bianca | Information on teaching materials will be given during the course.
For students that would like to have a textbook in English, please write directly to the instructor. | 07-03-2025 00:00:00 |
| EC0140 | DIRITTO PER IL MARKETING: GLI ISTITUTI DEL MARKETING | 2 | NOVARA | | Veronese Barbara | | 07-03-2025 00:00:00 |
| EC0503 | Insurance Mod.1 | 2 | NOVARA | | Valletta Mario, Zocchi Paola, Carlino Stefano | The instructors will provide articles, working papers and reports in order to deepen specific course topics by the course official web page at the following link: https://www.dir.uniupo.it/course/view.php?id=18693. The login to the web page requires a password; please contact the instructors to get it (mario.valletta@uniupo.it or paola.zocchi@uniupo.it ). | 01-04-2025 00:00:00 |
| EC0504 | Insurance Mod.2 | 2 | NOVARA | | Carlino Stefano | The instructors will provide articles, working papers and reports in order to deepen specific course topics by the course official web page at the following link: https://www.dir.uniupo.it/course/view.php?id=18693. The login to the web page requires a password; please contact the instructors to get it. | 07-03-2025 00:00:00 |
| EC0495 | GLOBALIZATION AND COMPETITIVENESS: INTERNATIONAL COMPETITIVENESS | 1 | NOVARA | | Zagler Martin, Zanzottera Cristiana | Selected articles (to be identified in class) AND selected chapters Feenstra, Robert and Alan M. Taylor (2017), International Macroeconomics, 4th edition, Macmillan
Slides available at https://upobook.uniupo.it/martin.zagler | 01-04-2025 00:00:00 |
| EC0494 | GLOBALIZATION AND COMPETITIVENESS: GLOBALIZATION AND INTERNATIONAL TRADE | 1 | NOVARA | | Amighini Alessia | Kenneth A. Reinert, International economics, Cambridge University Press 2021.
Reading list on course website. | 01-04-2025 00:00:00 |
| EC0347 | Quantitative Finance | 2 | NOVARA | | Fusai Gianluca, Kyriakou Ioannis | Teaching materials prepared by the instructors are accessible on the course website (www.dir.uniupo.it).
Additionally, there are other recommended books for further reading:
P. Christoffersen, "Elements of Financial Risk Management," Academic Press, 2nd edition.
P. Glasserman, "Monte Carlo Methods in Financial Engineering," Springer-Verlag New York, 2003.
J. Hull, "Options, Futures, and Other Derivatives," 7th edition, 2014.
P. Jorion, "Value at Risk," 3rd edition, Mc-Graw Hill.
J. Hasbrouck, Empirical Market Microstructure: The Institutions, Economics, and Econometrics of Securities Trading, OUP USA, 2007.
These books are currently available in the library. For more details, please consult the D.I.R. page of the course.
| 16-06-2025 00:00:00 |
| EC0348 | Quantitative Finance | 2 | NOVARA | | Caloi Roberto, Onorato Diego | Teaching materials prepared by the instructors are accessible on the course website (www.dir.uniupo.it).
Additionally, there are other recommended books for further reading:
P. Christoffersen, "Elements of Financial Risk Management," Academic Press, 2nd edition.
P. Glasserman, "Monte Carlo Methods in Financial Engineering," Springer-Verlag New York, 2003.
J. Hull, "Options, Futures, and Other Derivatives," 7th edition, 2014.
P. Jorion, "Value at Risk," 3rd edition, Mc-Graw Hill.
J. Hasbrouck, Empirical Market Microstructure: The Institutions, Economics, and Econometrics of Securities Trading, OUP USA, 2007.
These books are currently available in the library. For more details, please consult the D.I.R. page of the course.
| 07-03-2025 00:00:00 |
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