Ateneo - UPO

The topics included in this course are:
From an idea to an innovation: managing innovative projects, the teams, and the project management
Managing and exploiting an invention: intangible assets, patents, and intellectual property
From the lab to the market – the commercial exploitation of research: the tech transfer process and its different contracts, launching a startup,
Funding a startup: angels, venture capitalists, corporate ventures, and collaborations
The valuation of an intangible asset
Business plan and business model canvas
The due diligence process
The elevator pitch
The Lea Startup concept
Some info on clinical trials

Bad Blood: Secrets and Lies in a Silicon Valley Startup
John Carreyrou
Knoft publishing,
Winner of the 2018 Financial Times and McKinsey Business Book of the Year Award

The Lean Startup
Eric Ries
Crown Publishing

100 Great Businesses (and the minds behind them)
Emily Ross & Angus Holland
Source Books Publishing

Angel (how to invest in technology startups)
Jason Calacanis
Harper Business Publishing

Managing Innovation: Integrating Technological, Market and Organizational Change,
Joe Tidd, John Bessant
March 2009
John Wiley & Sons Inc

Innovation and Entrepreneurship
John Bessant Joe Tidd
June 2011
John Wiley & Sons Inc;

La Gestione Del Trasferimento Tecnologico - Strategie, Modelli E Strumenti
Andrea Piccaluga, Massimiliano Granieri, Giuseppe Conti
1 edizione (25 agosto 2011)

Project Management: dall'idea all'attuazione. Una guida pratica per il successo
Marion E. Haynes
Editore: Franco Angeli (11 ottobre 2012)

Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices
Shreefal S. Mehta
Cambridge University Press;

Building Biotechnology: Biotechnology Business, Regulations, Patents, Law, Policy and Science
Yali Friedman
Editore: Logos Press; 4. Auflage.

The objectives of the Management of Innovation and Technology Transfer are to:

* Introduce the problems in managing research projects and innovative life science projects
* Define how to create value of innovative projects
* Analyze the different ways of exploiting the value of innovative projects licensing or launching a startup
* Understand the challenges in managing innovation
* Familiarize with the clinical trial process and how to increase the value through them

Good understanding of English

Powerpoint presentation and pdf articles
Some external speakers will be invited to give a talk to a specific topic

Alternative readings chosen by the students
Highly suggested to read the John Carreyrou “Bad Blood: Secrets and Lies in a Silicon Valley Startup” Knoft publishing, winner of the 2018 Financial Times and McKinsey Business Book of the Year Award or the 2019 documentary "The Inventor: Out for Blood in Silicon Valley".
Students with physical disabilities, Learning Disabilities or Special Education Needs can request specific services and tools via the Staff Sviluppo e Coordinamento Carriere e Servizi alle Studentesse e agli Studenti, consulting the University webpage: https://www.uniupo.it/en/services/services-students-physical-or-learning-disabilities
Students with disabilities, learning disabilities or special education needs, once they have contacted the University Staff, can refer to the tutor in charge of the course to define the examination modalities, concerning academic aspects.

Multiple choice final written exam

Technology Innovation Management
Definition of research, invention, and innovation; analysis of the innovation process and its different phases; the market pull and the technology push for product innovation; from academia to a company and the valley of death; the definition of entrepreneurship

Project Management
Definition of a project and a team; criteria selection of a project, the phases of a project, 12 steps in project management, challenges in managing projects and teams; the project life cycle; basic elements of project management (PM); analysis of factors involved in PM; SMART goals; conflict resolution Importance of the role of the Project Manager in dealing with conflicts and conflict resolution; the concept of stakeholders; project planning and tools; the GANTT chart; the Work Breakdown Structure; examples of PM.

Technology (e)Valuation
The concept of technology valuation and evaluation.
Financing the startup: angels, Corporate Ventures, and Venture Capiitalists The concept of ownership dilution
The exit strategy: when and how it is done
Valuation models of an invention: The cost based approach, the market method, and the discounted cash flow method.

Intellectual Property and its Exploitation
Overview on patents and the process to patent an invention, analysis, and discussion on requirements for patentability.
Definition of the technology transfer process, analysis of best practice for a successful transfer of a technology, overview of contracts and agreements in the transfer of a technology, review of the patenting process in general and in different geographical areas (PCT, Italy, Europe, USA)

The business plan
Overview of Business Plan and its different sections; the elevator pitch and the presentation Intro to the concept of Business Plan (BP)
Different purposes of a BP Different models of BPs
Description and in-depth analysis of the different sections of a business plan, specifically: Executive Summary, Company description Management team Product(s) Market Competition, and Marketing activities

The Business Model Canvas and the Lean Startup model
Overview of the Business Model Canvas (BMC); analysis of the 9 components of the BMC; examples of BMC; definition of the Lean Start-up and the minimum viable product, the concept of the Lean Startup

Overview of the clinical trial process
Clinical development and clinical trials, valorization of a molecule via the clinical process

This course introduces students to some basic concepts on how to analyze, evaluate, and manage inventions or technologies technologies resulting from research in the life science arena. The students will learn about problems and challenges in transferring technologies from the research through the marketplace either by licensing or launching a startup. Several aspects of developing a startup will be analyzed to enable the students to familiarize with the risks and the needs of launching a business.