Ateneo - UPO

Methods and strategies for corporate value creation through the engagement of all stakeholders (the company itself, managers, employees, customers, and sustainability)

Course notes prepared by the instructor

To provide the student with a comprehensive overview of business management by analyzing all the stakeholders and the interests that drive their daily lives, their dreams, and their growth prospects.

NOBODY

Instruction featuring commentary on key topics, with a strong focus on business case studies and 40 years of managerial experience.

NOBODY

Brief oral examination at the end of the course

CHAPTER I - Value Creation Theories
CHAPTER II - Value Creation for the Company
CHAPTER III - Value Creation for the Manager
CHAPTER IV - Value Creation for the Employee
CHAPTER V - Value Creation for Customers
CHAPTER VI - Value Creation for the Context – Adoption of ESG Parameters
CHAPTER VII - Shared or Global Value Creation

To provide students with the opportunity to gain insight into the corporate world and its key players, as well as to analyze and discuss a series of business cases that are highly useful for grounding lesson content in real-world practice.